Generate Higher Conversion and Response Rates in Your Direct Marketing Campaigns by Using Personalized MULTImaps

MULTImaps can include multiple single maps in one JPG-image. This type of map is helpful when guiding a user on a long destination, as MULTImaps can show each step in the journey. By including both maps, the recipient gets both a “big picture” view and an “up close” view of their destination in one image.…

Viewpoint Blue Sky Clouds

Personalized Communication: The key element for successful Marketing Campaigns

As we have learnt, personalization is becoming more and more important among marketers. For good reasons: Everyday, our society is exposed to innumerable advertising messages. But only a little part of this information flood really reaches its audience. Marketers, therefore, are facing the challenge to create emotionally capturing campaigns that speak directly to their recipients.…

Your Location Is Your Advantage

Partou (http://www.partou.nl) offers high-quality childcare in over 100 locations in the Netherlands. The financial crisis, combined with declining subsidies from the government, meant childcare companies like Partou were experiencing a decline in the number of children enrolled in their locations. To increase enrollment, Partou turned to Jubels (www.jubels.nl) a print and marketing service provider based…

PODi Case Study Telekom Shops locr personalized maps show the way direct mail campaign

locr Services In Action

The challenge for many marketers is that they don’t always have access to a lot of customer data, which can make incorporating personalization difficult. However, there is a lot of personalization that can be done with simply the name and address of your potential customer. The following marketing campaign was successfully created without having a…