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A Marketer’s Secret to Successful Printed Direct Mail

Nowadays marketers try to reach their target audience by establishing multiple communication channels in order to get their message through successfully. Recent studies prove this ongoing trend. A current survey conducted by Woodwing Software¬†points out that 60 % of industry experts like marketers, publishers and advertisers prefer a cross media mix to create their campaigns.…

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3 Expert Tips That Will Boost Your Marketing Strategy Today

Personalization has been proven as an effective way to get your message through to your target audience. Customers respond favorably when they receive a personalized message, as witnessed by the increased response rates that happens when personalization is used. But whereas consumers like personalized communications from companies they do business with, they also want control…

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Personalized Communication: The key element for successful Marketing Campaigns

As we have learnt, personalization is becoming more and more important among marketers. For good reasons: Everyday, our society is exposed to innumerable advertising messages. But only a little part of this information flood really reaches its audience. Marketers, therefore, are facing the challenge to create emotionally capturing campaigns that speak directly to their recipients.…