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locr Introduces New Location-Based Solution for Magazine Advertising

Can magazine advertising add real value? As marketers re-discover the power of printed communications, far-reaching developments in magazine printing technology open the door for more personalized marketing messages. However, marketers are still challenged with creating customized communications for a demographically diverse readership. locr has a solution to overcome this challenge. Read on to discover how…

locr geoservices and personalized maps website screen

New Year – New locr Website

We’re starting the New Year with a development fresh from the locr headquarters. The locr website has a new design! Together with a new intuitive user interface, we also introduce a completely new section to the website that brings you exclusive Geomarketing insights, valuable industry knowledge and marketing content for free. Read on to discover…

Season’s Greetings from locr!

In the first week of December our internal NAVImaps had nothing but one destination – Braunschweig, Germany. The locr team traditionally gathers to recap the year and look at new challenges and adventures that lie ahead, eat homemade cookies and enjoy a cup of mulled wine at the local Christmas market. And what a year…

locr GEOservices and Maps AARP Case Study

AARP Succeeds with Geomarketing Strategy

Location-Based Customer Communication enhances learning experience The AARP Driver Safety team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, AARP Driver Safety experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try…

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Growing New Print Business with Geodata

Let Your Print Business Benefit from Location Data! Printers as well as marketers know that in today’s world of big data, the vast availability of customer information presents new challenges. For businesses to create relevant communications for their target audience, they need personalization—which is driven by data. locr gives printers the opportunity to generate new…

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Using Local Marketing to Grow Your Business

  Are You Using Local Marketing to Grow Your Business? You should! Direct Mail is the ideal tool to implement in your omnichannel efforts. This article will explain how locr helps marketers to include location-based personalized direct mail into their marketing campaigns to encourage higher engagement, and achieve a better marketing ROI.

locr GEOservices and Maps Direct Mail

GDPR Pushes Direct Mail’s Comeback

    Are Your Customers Missing Out on the Benefits of Print? The General Data Protection Regulation is playing a role in the already decreasing response rates for email marketing. Marketers are now searching for alternatives which is opening up new possibilities for print service providers!