It’s back to school time, and in this issue of the locr newsletter, we’re offering a lesson on how to bring more creativity into your direct mail campaigns. This month, locr will also be attending the upcoming conference of the Direct Marketing Association, &THEN in Los Angeles, California. If you will be there, come by…
When it comes to promoting the value of location, nothing succeeds like a map. And when it comes to maps, nothing succeeds like a locr map! And now, locr has even more maps to choose from. You can select the map style that best complements your design – and meets your campaign goals.
Holidays, trips to the sea, sun and fun top many of our to do lists this season. But while many marketers are enjoying the summer, they know that come fall, there will be more campaigns to create, more leads to generate, and ROI goals that need to be met. That’s why summer time is a…
If you are looking to improve the response rate of your next marketing campaign, look no further than the printed page. Print creates a high-value connection with your prospect that leads to better engagement – and better results. Speaking of print, don’t miss our report from drupa 2016! We came away form the eleven-day event…
The print industry’s biggest tradeshow is here and locr will be there, showing printers how to get the most out of print! At drupa, locr will demonstrate how printers can use personalized maps to make printed communications more relevant and engaging. We’ll show marketers how GEOservices can refine their mailing list so they can target…
After years of struggling to recover from the 2008 recession, the global economy is showing some signals of growth. And printers are starting to feel the positive effects of that growth in their businesses. As a result, vendors are introducing innovations to support renewed demands from printers. So, as the print industry heads to their…
Depending on your location, spring has either arrived or is right around the corner! Now is a great time to do a spring-cleaning on your mailing list! In this issue of the newsletter, we’ll show you how to clean up your list to get rid of the contacts that don’t serve you, and target the…
Last month we announced, that locr is now using OpenStreetMap as data provider for locr GEOservices and personalized maps. In this issue of the newsletter, we’ll take a closer look at one of the benefits of that move: the new look and feel of our maps. And while we’re talking about looks, this newsletter also…
locr is starting off the new year with some exciting news! We are now working with a new geodata provider for the personalized maps and GEOservices we create for our customers. You can read more about why we made the move – and what it means for you in the articles below. And, if your…
Marketers today are working hard to create a closer connection with their customers. If you are one of them, you won’t want to miss this issue of the locr newsletter! We’ll take a closer look at the trends that are driving today’s customer communication – and the tools marketers are using to get closer to…