De Bradelei engaged Eight Days a Week to design and manage a direct marketing campaign to drive traffic to their three stores.
The agency created a geomarketing Direct Mail campaign using personalized maps from locr that showed each recipient the proximity of their nearest store and the route to drive there.
A controlled A/B test with and without geomarketing components proofed their effectiveness.
In-store sales increased by over 14% compared to the same period in the previous year. The response rate of recipients with the personalized geomarketing mailer was
higher than those without the geomarketing personalization.