Location-Based Customer Communication enhances learning experience
The AARP Driver Safety team uses a number of tactics to attract half a million attendees to its courses throughout the USA each year. However, 5 years ago, AARP Driver Safety experienced declining audiences for the in-person courses. They wanted to increase the number of attendees and also try to distribute them more evenly across the hundreds of different locations where courses are held each month.
A personalized direct mail campaign that incorporated geomarketing elements increased the attendance level by 50% in the first year.
Read on to learn how the analytical and visual geomarketing strategy was successfully implemented in the campaign workflow!