Direct mail is alive and well – and for good reason!
Statistics from the Data and Marketing Association (DMA) examined by direct marketing expert Paul Bobnak showed that direct mail achieves a high response rate of 5.1% in contrast to email and paid search queries or social media.
Compared to other marketing channels, direct mail has a high return on investment. It also gives marketers a way to cut through the clutter in a media-flooded world. So it makes sense to increase your knowledge of direct mail and to use it skillfully to create a competitive advantage for your customers’ marketing campaigns.