Project Aims & Results
The Lehigh Valley Health Network used personalized NAVImaps by locr in a direct mail campaign to promote the Lehigh Valley Hospital and especially its Cardiology department. The map shows the route the recipient would have to take from their home to the Lehigh Valley Hospital.
The campaign by the Lehigh Valley Health Network caught the attention of many people, who did not realize how close the hospital was. Further many patients visited the hospital to get a heart check-up.
