Project Aims & Results
The XMPie Users Group used personalized maps provided by locr in a direct mailing to inform its members about the first European XMPie Users Group Conference in Berlin.
Printed on the envelope of the information pack was a personalized MULTImap of the route the recipient has from his or her home address to the location of the event. The pack contained further maps that showed for example the route from the local airport or train station. The information pack aimed to make the guest’s journey to the event as easy and comfortable as possible.