May 10, 2012
Boston, Massachusetts and Appenzell, Switzerland
GMC Software Technology, a leading provider of customer communications and output management solutions, today announced it has formed a referral partnership with locr, the leading supplier of individualized maps for print. As a result of the agreement, businesses can generate personalized regional and route map data from locr directly within GMC Inspire™, GMC’s customer communications management solution.
“GMC is a very strong global software provider for customer communications management and we are proud to cooperate with such an important partner,” said Rolf Richter, CEO of locr GmbH. “After having supplied maps to various GMC customers on a project by project basis, we are very happy to announce the seamless integration with GMC Inspire.”
GMC Inspire is an end-to-end solution for Customer Communications Management (CCM), designed to help businesses increase customer engagement, response rates and operational efficiency. GMC ‘s customers include banks and insurance companies from around the globe as well as businesses from the utilities, service provider, healthcare and retail industry.
“The seamless integration of locr maps allows GMC clients to easily embed personalized maps in different customer communications such as transactional documents, direct mail and transpromo,” said Bill Parker, CMO at GMC Software Technology. “Together we are enabling businesses to use more effective tools within their communications to enhance the customer experience.”
locr’s innovative server solutions allow high volume generation of fully individualized maps including routing, customized icons as well as logos. locr maps support more than 100 countries around the globe and ensure accuracy through data partnerships with NAVTEQ and Openstreetmap. Both GMC and locr share a number of customers, especially with print service providers and direct mail houses.
GMC Software Technology is demonstrating the company’s integrated solution with embedded locr maps at Drupa, May 3 – 16, 2012, at the Xerox booth in hall 8B. For locr maps products visit stand number 70D10 in hall 7 at Drupa.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.
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