Individual driving and country maps – locr presents innovative solutions at drupa
locr, geo-personalization specialists, will show at drupa 2012 how individual country maps and city maps can be integrated efficiently and in print quality in one-to-one communication and cross-media campaigns using the innovative solutions of LOCALmaps, NAVImaps, and MULTImaps supported by NAVTEQ® Map data.
Brunswick – April 2, 2012 – Individualized country maps offer customer communications many advantages in the way that they are new and innovative. They awaken curiosity and invite you to deal more intensively with mailings and other advertising materials. Finally, they offer recipients of such advertisements a concrete added benefit. They pave the way to the next shop, the next store, or to the next office. Therefore, they are ideal to establish personal contacts between consumers and interested parties.
All of these characteristics make locr’s map usages more extraordinarily attractive for the printing industry, which is always searching for innovative solutions to market itself as key members compared to competitors. As such, locr offers the ideal opportunity for this with individualized maps that are optimized for 300 dpi printing (JPG). The maps can be easily edited as JPEG-files with all traditional VDP applications. An API interface provides easy integration in web-to-print software. Data privacy is guaranteed, since only anonymous addresses are necessary.
There are three map categories available. LOCALmaps is for facility locations, NAVImaps is for personal journeys, and MULTImaps which connects general surveys with detailed views. The incorporation of NAVTEQ® Map data into all three of these solutions supports high quality and currency. “NAVTEQ Maps have led the world in this field for over 25 years and it pays off. The customers benefit from accurate maps with coverage on all six continents,” explains Rolf Richter, locr CEO.
locr will present all three map categories for printing solutions at drupa (hall 7, booth 70 D 10, drupa innovation park) with the help of meaningful best practices.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, www.linkedin.com/locrmaps, or follow www.twitter.com/locrmaps.
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