Integrating individualized maps seamlessly into documents:
Solution enhancement for GMC Inspire through locr maps
Multiple and individualized maps can be generated in parallel on the locr servers
November 28, 2012
Boston, Massachusetts and Appenzell, Switzerland
GMC Software Technology, a leading provider of customer communications and output management solutions, today announced enhancements for the use of personalized maps under the GMC Inspire platform. GMC partner locr maps, leading supplier of individualized maps for print and cross media, provides a substantial advancement concerning integration of individual maps into documents. The maps can be requested and generated in parallel on the locr servers and returned to the application via the web-based locr maps software interface (API).
“The seamless integration of locr maps in GMC Inspire allows GMC clients to easily embed personalized maps in different customer communications such as transactional documents, direct mail and transpromo. Maps have proven to improve response rates and can therefore help to make customer communication more successful ”, said Bill Parker, CMO at GMC Software Technology.
GMC Inspire is an end-to-end solution for Customer Communications Management (CCM), designed to help businesses increase customer engagement, response rates and operational efficiency. “GMC customers can now retrieve maps in high print quality and good performance directly from our cloud-based solution. The solution now allows to use individualized maps in the production environment, fully embedded and in an efficient and comfortable way. On a project basis, even very large volumes become realisable”, added Thomas Schnettler, responsible for business development at locr.
Despite maps and geographical information having become generic in the age of Google maps and smartphones, locr is one of the very few suppliers being able to deliver large quantities of individualised maps in print resolution quality and within a short time slot. locr maps services will cover more than 100 countries around the globe. locr maps did already supply individualized maps to many European GMC customers on a project by project basis, being used within a number of successful direct mail projects.
locr maps will show the location of the addressee and one or multiple outlet or shop locations of the advertiser. Routes showing the direct way from the addressee to the shop can be integrated, as well as customer logos and icons. Additional geo information, like distance and travel time can be supplied as well. Legally licensed locr maps are generated based on the newest geo information provided by the leading navigation data provider NAVTEQ.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.
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