Braunschweig, Germany — April 18, 2018 — locr GmbH, a leading provider of geomarketing solutions, announced today it will be exhibiting at the Healthcare Marketing & Physician Strategies Summit. At the event, locr will highlight location-based marketing solutions that enable health-care marketers to create patient-centered communications that produce measurable results.
Company will demonstrate how personalized maps and GEOservices create patient-centered health-care communications that produce measurable results
“Health-care marketers struggle to gain traction in a market that is rapidly changing,” says Randy Hardy, leader of locr’s business development for the health-care market. “But amidst these changes, one thing remains true: to succeed, health-care providers must get patients to the right location for the right care at the right time. To achieve that goal — and advance their health-care organization’s position — more and more health-care marketers are choosing geomarketing services from locr.”
A Focus on Patients
In this rapidly changing health-care market, providers must create marketing messages that engage, educate and retain patients.
locr’s range of geomarketing services support that effort, giving health-care marketers a way to effectively promote an important benefit in health-care marketing: the value of location. These services include the following:
GEOservices
locr GEOservices let health-care marketers finely target their mailing lists to include only the addresses of the prospects that are closest to the locations of their clients.
For example, if your client operates four clinics in a metropolitan area, you can buy one mailing list of that area. Then, using locr’s GEOservices, you can segment that list so that prospect addresses from one highly targeted geographic section of the list are assigned to clinic A, another targeted segment is assigned to clinic B, etc.
Personalized Maps
locr’s personalized maps let marketers show the route a patient would take to get from his or her home to the medical office or center. Patients can see the route they would travel and the amount of time it would take to get to the health care they need.
You can use these personalized maps in all patient communications, including print, email, personalized websites and newsletters.
See locr at Healthcare Marketing & Physician Strategies Summit 2018
The Healthcare Marketing & Physician Strategies Summit will be held April 30 to May 2, 2018, in Salt Lake City, Utah. To learn more about adding the power of location to your health-care communications, visit locr in Booth 84.
About locr GmbH
locr is the world’s leading provider of geomarketing solutions that let marketers use location to their advantage. locr takes data from leading geo-data suppliers and converts it into geo-information services and personalized maps that can be used by marketers to enhance their mailing lists, create higher engagement and achieve better response rates.
For more information, visit www.locr.com and follow us on Twitter and LinkedIn.
Press contacts
| Europe:
Thomas Schnettler locr GmbH +49 (0)531-482693 – 22 |
North America:
Marion Williams-Bennett Create Communications +1 617-383-9677 |
