Braunschweig, Germany – February 21, 2014 – locr, the world’s leading provider of personalized maps and geolocation services, announces that to better serve the growing opportunity in the UK, the company has expanded its sales and marketing efforts in the region. The company is working with an industry expert to represent its products and services to the UK market. In addition, locr will be exhibiting at the Cross Media Production Conference, happening March 25-27 at ExCeL in London.
locr offers personalized maps that can be integrated into all forms of marketing communications, including print, email, mobile, video, and pURLS. Including these personalized, detailed maps within your marketing campaign enables you to create an emotional connection with your audience – they literally visualize themselves visiting a business or location. Research has shown that adding such a high-level of personalization leads to better response rates.
Expanded Sales and Marketing
Tony Hodgson is assisting locr with business development in the UK. With over twenty years of experience in the digital printing industry, Tony has held senior technical roles at market leading companies. His work at these organizations has enabled him to develop a wealth of knowledge and expertise in the areas of personalized digital printing applications and cross-media marketing solutions.
Oliver Podzun, Head of Sales and Marketing for locr notes, “The introduction of our technology in the UK last year was met with an extremely positive response. Print and marketing service providers were enthusiastic about the way locr’s maps enabled them to easily add personalization to their cross-media marketing campaigns. Our work with Tony, combined with our increased presence at industry events in the region, will help us to expand and lead to more success in 2014.”
In March, locr will be showcasing its technology at the Cross Media Production event, being held 25-27 March, co-located with IPEX 2014. Tony, along with locr’s senior management team, will be showcasing examples of how marketing and print service providers have used personalized maps to generate higher response rates in their campaigns. In addition, locr will be providing examples of how their geo-information services can improve the quality and value of mailing lists. More information can be found at the Cross Media Production website.
To schedule a meeting with locr at Cross Media Production, contact us at email@example.com, or visit our website at maps.locr.com.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, www.linkedin.com/locrmaps, or follow www.twitter.com/locrmaps.
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