Braunschweig, Germany – May 06, 2014 – locr, (maps.locr.com) the world’s leading provider of personalized maps and geolocation services, announces that they have expanded their sales and marketing efforts in the UK. David Baldaro, Managing Director of Cross Media Consultancy, has been hired to represent locr’s product range in the UK and Ireland.
locr offers personalized maps that can be integrated into all forms of marketing communications, including print, email, mobile, video, and pURLS. Including these personalized, detailed maps within a marketing campaign creates an emotional connection with the recipient; they literally visualize themselves visiting a business or location.
David Baldaro is the founder of Cross Media consultancy, a consulting practice that helps print and marketing service providers sell, develop, and deliver communications campaigns that better meet the needs of their clients. Prior to starting his consulting practice, David was the Channel Manager for XMPie, overseeing direct and channels sales in the UK, Ireland and Middle East.
David comments on his partnership with locr, saying, “Today’s changing communications landscape means print and marketing service providers must create campaigns that are both creative and effective. Achieving those goals means providers must utilize resources from a variety of partners. That’s why I am pleased to be working with locr maps. Their personalized maps give today’s marketers a way to bring value to their campaigns and, most importantly, achieve success for their clients.”
Oliver Podzun, Head of Sales and Marketing for locr notes, “Over the last year, we have heard positive feedback from print and marketing service providers throughout the UK. Our partnership Dave will lets us build on that early success. His expertise in cross-media, combined with his knowledge of the region will help us expand the demand for locr maps.”
To learn more about locr’s range of services, contact us at firstname.lastname@example.org, or visit our website at maps.locr.com.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, www.linkedin.com/locrmaps, or follow www.twitter.com/locrmaps.
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