London, UK – 04 December 2013
locr GmbH joins PODi as newest industry vendor member
PODi, the Digital Printing Initiative, announced today that locr GmbH of Braunschweig, Germany, has joined the worldwide organisation as a member. By joining PODi, locr unites with other global industry vendor members who are focused on enhancing digital printing applications with advanced software solutions and services.
locr is a full service provider of personalized maps and geodata. Using geodata from several leading providers and highly scalable server solutions, locr generates unique, high quality maps for direct marketing and other applications.
Dave Erlandson, General Manager of PODi, says, “locr’s personalized maps provide a unique solution which PODi members and digital printers everywhere can use to increase the effectiveness of marketing campaigns for their clients”.
locr maps have already proven to be especially effective in lead generation, sales collateral and loyalty marketing applications for the retail, travel and education sectors. Personalized maps created by locr feature in two PODi case studies – Telekom Shop in Germany and Partou childcare centres in the Netherlands.
“Joining PODi is another milestone reached in our journey to be the global leader in geodata and mapping applications for digital printing”, said Rolf Richter, CEO of locr GmbH. “Through our successful participation in 2013 PODi AppForums in both the USA and Europe, locr has advanced partnerships with industry leaders, increased our presence in new regions, and generated new business opportunities. locr looks forward to a long-term and valuable partnership with PODi”.
Dave Erlandson added, “PODi is delighted to have a leading edge technology solution from Europe join the ranks of world-class industry vendors that support PODi’s mission to drive demand for marketing applications and help members to build successful digital print businesses”.
PODi is the world’s leading independent organisation for digital printing. Its goals are to grow the market for digital print, help members grow their businesses and build a community of professionals who value sharing ideas and experience. PODi has championed the use of personalisation, cross-media and web to print and built the world’s largest collection of case studies of successful and innovative applications of digital printing.
For more information about PODi visit www.podi.org and www.podi.eu for PODi Eur
ope. PODi in Europe is managed by its Affiliate, Individua Limited.
Contact: Tony Hodgson, Director of PODi in Europe, email@example.com, +44 (0)7545 957765
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, www.linkedin.com/locrmaps, or follow www.twitter.com/locrmaps.
+49 (0)531-482693 – 22