locr Introduces New Geo-Information Services
New services enable marketers to achieve a better ROI from their marketing campaigns
Braunschweig, Germany – December 17, 2013 – locr GmbH announced today they now offer Geo-Information Services to print and marketing service providers. Utilizing the same quality geodata used to create locr maps, locr’s Geo-Information Services can supplement maps and images used in communications, enhance mailing lists, and improve efficiency of direct mail campaigns. locr’s Geo-Information Service are available now.
“Marketers are increasingly looking for ways to increase both the efficiency and the response rates of their direct marketing campaigns. Our new Geo-Information Services give them the tools to accomplish both goals. First, they gain efficiency by ensuring the quality and accuracy of their address database before they do a mailing. In addition, our Geo-Information Services enable marketers to boost response rates by adding highly personalized information to their campaigns. Together, these services help marketers achieve a better return on their marketing investment,” says Rolf Richter, CEO of locr.
locr’s Geo-Information Services can be used to improve the quality of the data used in a campaign. Specific features include:
Geo-Information Services can ensure that the mailing addresses in a database are actually real addresses. Checking the addresses against locr’s geodata can determine records that have valid addresses and flag those records that need further correction.
locr’s Geo-Information Services give the user the ability to add longitude and latitude coordinates with rooftop precision. Records without exact addresses can be flagged and geocoded to a street, intersection, or postal code.
Geocoding can also work in reverse, giving the user a way to transform geographic coordinates – like the coordinates from a mobile device – to the closest validated address.
Marketers can also use Geo-Information Services to enhance their message by providing personalized details on locations, directions, and distance. Specific capabilities include:
Geo-Information lets you match a sales location with a user’s address. Using real navigation calculation, you can assign the nearest sales location from a separate list to each record in your database.
Drive Time and Distance
Marketers can calculate the drive time or walking distance between each address and a specific location. This information can be used to enhance the marketing message and drive traffic to a certain destination.
Geo-Information can also be used to create turn-by-turn directions that can then be generated in text or HTML format and included in a print or email campaign.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.
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