Braunschweig, 02. 2012
locr GmbH at drupa innovation park
Digital printing offers scope for innovative development in the field of variable data printing and is therefore of particular interest for the area of individualized print media. locr GmbH offers an exciting innovation in this area. locr is the specialist for individualized dynamic route maps and area maps for direct mailing campaigns. Individualized maps not only attract a great deal of attention from the addressee, they also increase the response rate. locr maps gives your advertising message individual character and offers the recipient additional descriptive information. The printed map can be personalized by showing routing information, location markers or area maps with icons or company logos. This gives the targeted customer direct access to the advertising message, he knows immediately where exactly he has access to the offer. The types of customization are as varied as the advertising concepts to which they are adapted. locr offers three map categories for customization: LOCALmaps, NAVImaps and MULTImaps.
By cooperating with printing machine manufacturers and VDP software developers, locr offers its customers from the creative and advertising sector a simple and effective project management solution and is able to cater for individual customer requirements. It would, for example, be feasible to combine individualized maps with elements for a cross-media campaign, such as a QR code.
locr GmbH at drupa: hall 7 booth 70 D 10 (drupa innovation park)
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.
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