locr partners with leading geodata providers to acquire the content needed to create accurate, detailed maps of the highest quality. Working with these partners gives locr a steady stream of geodata from a range of trusted providers. This data, and locr’s quality production process, are why print and marketing service providers around the world choose locr maps.
locr compiles geodata from several leading providers, including NAVTEQ/Here (www.navteq.com), TomTom (tomtom.com) and OpenStreetMap (www.osm.org). Data from these providers is delivered to locr in the form of raw geodata, which locr then coverts to longitude/latitude. By converting the geodata, locr is able to generate a JPEG of a map that is accurate and includes all of the detail specified by the user.
The data – and the process locr uses to create these maps – ensures a level of quality that is unmatched by other map providers.
Rolf Richter, CEO at locr, states, “More and more, marketers are using personalized maps in their communications. But these maps will only add value if they are accurate and can detail an exact location. Some providers offer maps that have simply been “cut” from a zoomed-in image of a larger map. In this cutting process, important details such as street names, city names, and actual streets can be cut off, leaving the user with an incomplete or inaccurate map.”
He continues, “locr’s maps are different. It starts with the data we use, and continues in our production process. With both of these in place, we can ensure that our maps are servicing the needs of print and marketing service providers and the clients they serve.”
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.
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