locr to demonstrate the power of personalization at the Xplor Conference

locr to demonstrate the power of personalization at the Xplor Conference

Braunschweig, Germany  –  March 20, 2014  – locr GmbH, (www.locr.com) the world’s leading provider of personalized maps and geolocation services, will be showcasing their range of services in stand Xploration^® 14 Customer Communications Conference, happening March 25-27, 2014 at the Wyndham Orlando Resort in Orlando, Florida.

locr enables marketers to easily include personalized maps in all forms of marketing communications, including print, email, mobile, video, and pURLS. At the Xplor Conference, locr will be showcasing examples of how marketing and print service providers have used personalized maps to generate higher response rates in their campaigns. In addition, locr will be providing examples of how their geo-information services can improve the quality and value of mailing lists.

Oliver Podzun, Head of Sales and Marketing for locr notes, “Print and marketing service providers know that adding personalization to their cross media campaigns helps them to achieve better results. But many providers don’t have the data or expertise to be able to add this type of personalization. That’s where locr can help. Our maps lets these providers easily add highly personalized elements to their campaigns, giving them the tools to achieve better results and, most importantly, successfully meet the needs of their clients.”

Editors interested in meeting with locr’s US representative Randy Hardy at the Xplor Conference can email Marion Williams-Bennett at m.wbennett@locr.com.

To learn more about locr’s personalized maps and range of services, visit maps.locr.com or email us at info@locr.com

About locr GmbH

locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.

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