locr to demonstrate the power of personalized maps at 2014 XMPie Users Group Conference

Braunschweig, Germany – October 23, 2014 – locr GmbH, www.locr.com the world’s leading provider of personalized maps and geo-location services, today announced they will be presenting the power of personalized maps and geo-information services at the 2014 XMPie Users Group Conference, being held October 25 – 29, 2014 in Las Vegas, Nevada. locr’s presentation will take place Wednesday, October 29 at 1:00 p.m.

XMPie users are skilled at creating successful multi-channel communications for the clients they serve. During the presentation, locr will show these users how to leverage that expertise and include personalized maps in all forms of their communications, including print, email, mobile, video, and pURLS.

locr’s range of maps include:

• LOCALmaps are personalized local maps that detail a location, such as
  the logo and address of a retail store. They can also detail multiple
  locations such as the various locations of a business near a prospect’s
  address.
• NAVImaps provide personalized routing from one location to another,
  such as a map highlighting the route a businessperson would take from
  their home to a conference.
• MULTImaps can include multiple single maps in one JPG-image. This
  type of map is helpful when guiding a user on a long journey because
  MULTImaps can show each step in the journey

In addition to personalized maps, locr will also discuss how geo-informationservices can improve the quality of the data used in a mailing list.
Randy Hardy, North American Representative at locr, says, “The XMPie Users Group is a dedicated group of users focused on learning and improving their  businesses. That’s why we are pleased to once again be a part of this annual event. We look forward to helping these users understand how locr’s services can support them in their effort to create better and more successful campaigns for the clients they serve.”

About locr GmbH

locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, www.linkedin.com/locrmaps, or follow www.twitter.com/locrmaps.

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