Braunschweig, Germany — September 26, 2018 — locr GmbH, a leading provider of geomarketing solutions, announced today it is showcasing award-winning geomarketing technology at the upcoming MarTech conference taking place October 1-3 at the Hynes Convention Center in Boston, Massachusetts. MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, recently selected locr’s geomarketing products as the winner of its 2018 Innovation Award for Geomarketing.
Geomarketing technology from locr enables marketers to use the value of location to meet the challenges of modern marketing campaigns. By adding location to their campaigns, marketers are better able to target, attract and engage consumers.
“Harnessing the value of location is certainly one of the breakthrough strategies in modern marketing today,” says James Johnson, managing director at MarTech Breakthrough. “locr is a leader in this developing area of geomarketing, and it is leading the way with an innovative approach that helps businesses create dynamic, personalized maps on demand. With this accurate location-based information, marketers are able to nearly walk in the shoes of their consumers, and deliver personalized experiences and services.”
locr geomarketing services include the following:
Too often the data marketers use for their campaigns needs improvement. locr GEOservices enables marketers to improve their lists and finely target the addresses of the prospects closest to their customers’ locations.
locr’s personalized maps give providers a fast, easy way to add valuable personalization to the campaigns they create for their clients. These maps show customers the routes from their homes to your business and how long it would take to get there.
“Geomarketing has been proven to improve the ROI of a marketing campaign,” says Randy Hardy, who leads business development for locr in North America. “That is why locr is excited to bring these technologies to attendees at MarTech. Our history of success, combined with the recognition of the MarTech Award, proves the positive effect geomarketing services have on a marketing campaign.”
About locr GmbH
locr is the world’s leading provider of geomarketing solutions that let marketers use location to their advantage. locr takes data from leading geo-data suppliers and converts it into geo-information services and personalized maps that can be used by marketers to enhance their mailing lists, create higher engagement and achieve better response rates.
About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit http://martechbreakthrough.com/.