A Look to the Future: locr to Showcase Geomarketing Solutions at 2018 Xerox Forum

Braunschweig, Germany — May 15, 2018 — locr GmbH, a leading provider of geomarketing solutions, is a Silver Sponsor of the upcoming Xerox Forum 2018 in Warsaw, Poland, May 22–24, 2018. As a Silver Sponsor, locr will discuss the value of its geomarketing solutions with Xerox Premier Partners and Xerox Graphic Communications Solutions Resellers from around the world.

The Xerox Premier Partner Network is an exclusive global community consisting of the world’s top digital printers. The group comprises digital print pioneers who embody innovation and leverage the latest digital technology and solutions to surpass customer expectations and drive growth.

“The Xerox Forum is a unique and valuable event for locr,” says Thomas Schnettler, leader of business development for locr in Europe. “These leading digital print providers posses an in-depth understanding of the valuable role printed communications play in today’s marketing mix, so it’s exciting to show them how location can add even more value to the products they print. Whether it’s a direct mail campaign, a sales brochure or an event invitation, adding the power of location tells your recipient that you know where they are today and gets them to where they need to be in the future.”

The Power of Location

At the Xerox Forum 2018, locr will be showcasing geomarketing services that enable print and marketing providers to improve the marketing campaigns they create for their client. These services include the following:

GEOservices

Too often the data a print or marketing provider receives from a client needs improvement. locr GEOservices enables providers to finely target their mailing lists to include only the addresses of the prospects that are closest to the locations of their customers.

For example, if your client operates four restaurants in a metropolitan area, you can use locr’s GEOservices to segment that list so that prospects receive an offer from the restaurant nearest them.

Personalized Maps

locr’s personalized maps give providers a fast, easy way to add valuable personalization to the campaigns they create for their clients. These maps show customers the route from their homes to your business and how long it would take to get there. You can use these personalized maps in all types of communications, including print, email, websites and newsletters.

About locr GmbH

locr is the world’s leading provider of geomarketing solutions that let marketers use location to their advantage. locr takes data from leading geo-data suppliers and converts it into geo-information services and personalized maps that can be used by marketers to enhance their mailing lists, create higher engagement and achieve better response rates.

For more information, visit www.locr.com and follow us on Twitter and LinkedIn.

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