locr to showcase personalized maps and GEOservices at DMA14

Braunschweig, Germany – October 22, 2014 – locr GmbH, www.locr.com the world’s leading provider of personalized maps and GEOservices, today announced the details of their participation at #DMA14, the annual conference of the Direct Marketing Association (DMA), taking place October 25 – 30 in San Diego, California. locr will be exhibiting in booth #1427.

The DMA is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. At the conference, locr will highlight how marketers can create and include personalized maps in all of their multichannel communications, including print, email, mobile, video, and pURLS.

locr’s range of maps include:

• LOCALmaps are personalized local maps that detail a location, such as
  the logo and address of a retail store. They can also detail multiple
  locations such as the various locations of a business near a prospect’s
  address.
• NAVImaps provide personalized routing from one location to another,
  such as a map highlighting the route a businessperson would take from
  their home to a conference.
• MULTImaps can include multiple single maps in one JPG-image. This
  type of map is helpful when guiding a user on a long journey because
  MULTImaps can show each step in the journey
  In addition to these personalized map solutions, locr will also be demonstrating
  how their geo-information ensures the quality of a mailing list before a
  campaign gets sent.

Randy Hardy, North American Representative at locr, says, “locr’s range of services help marketers market better. Our geo-information enables marketers to make better use of their data, and our personalized maps add a visual element that creates a connection with a prospect. Used together – or individually – locr has the services marketers need to create successful campaigns.”

About locr GmbH

locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.

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