locr to demonstrate the power of personalized maps during PRINT 13
New partnerships and opportunities reflect the company’s expanded US presence
locr enables print and marketing service providers to easily include personalized maps in all forms of marketing communications, including print, email, mobile, video, and pURLS. In addition to their own booth (#4673), locr will also be featured in a variety of presentations and events designed to showcase how including these maps can help marketers increase customer engagement and response rates. These include:
- The Printerverse (booth # 5540) – locr is a partner of the Printerverse, a unique place for attendees to connect with the topics, trends, and people who are driving the print and marketing industries forward. locr will be presenting at the daily Printerverse partner presentations.
- Partner Booths – locr’s personalized map solution has been integrated by industry leading partners. These integrated solutions will be shown at PRINT 13 by: XMPie (Xerox booth #1202), Directsmile (booth #4573) and GMC (booth #4840). In addition, locr will also be speaking at the GMC User Conference, being held Thursday, September 12.
- The Marketing Theater (booth #4670) – On Tuesday, September 10 12:15 and Wednesday, September 11 at 11:15, locr will be conducting a presentation in the marketing theatre. This presentation will include case studies on how marketers have successfully used personalized maps to solve a variety of business challenges.
- Photo Imaging Pavillion (booth 3091) – locr will also be showcasing their ability to include personalized maps as an interesting element in photo books. In addition to the booth, locr be presenting an “Incorporating Maps Into Your Photobooks and Mailings” presentation on Wednesday, September 11 at 2:25.
Rolf Richter, CEO of locr says, “You’ll need a map to find all the places locr will be at PRINT 13! locr and the use of personalized maps have both grown extensively in the past six months. That growth can be seen in the many locations and events we are participating in at PRINT 13. So, in addition to seeing us in our own booth, you will also find us presenting with other marketing innovators, showcasing our solution with our industry-leading partners, and expanding our reach into photo books. We are excited about the opportunities that PRINT 13 presents us, and look forward to seeing where this event will lead us.”
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.
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