Pageflex and locr Join Forces to Offer High-Quality Variable Mapping Service
Marlborough, Mass./ Braunschweig – December 14, 2012 – Pageflex®, the international supplier of printing automation and cross media marketing solutions, today announced it has formed a partnership with locr GmbH, a leading provider of geo data and personalized street and city maps. The result of this partnership is an integration that enables Pageflex customers to easily embed personalized maps in a range of customer communications including direct mail, email, advertising, websites, and marketing brochures. The Pageflex integration with locr is available now.
Elly Perets, Pageflex Vice President of Sales and Marketing, commented on the integration saying, “Pageflex has given customers around the world the tools to develop highly personalized communications. Our integration with locr lets marketers take customization one step further by creating a compelling call to action in the form of personalized maps. These maps give the recipient detailed, relevant information that enable marketers to increase customer interaction and, ultimately, their sales.”
“Many projects we did so far have proven, that the integration of individualized maps significantly increases response rates of direct mailings and the success of other campaigns. We are happy to cooperate with Pageflex, the leading supplier of web-to-print and VDP software”, said Thomas Schnettler, responsible for Business Development at locr.
locr’s servers support the high-volume generation of fully individualized maps including routing from the recipients address, customized icons, and logos. locr maps support more than 100 countries around the globe. Accuracy of these maps in ensured through data partnerships with digital map data providers NAVTEQ and Openstreetmap.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.
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