Personalized maps from locr make a great VDP campaign tool
by Dave Erlandson
I got an email from Rolf Richter today informing me that his company’s website has been upgraded and that I could see the new site at maps.locr.com. Rolf heads up a company called locr, founded in 2006 in Brunswick/Germany, which specializes in providing personalized maps and geodata. locr’s maps and geodata come from several leading partners, including NAVTEQ and OpenStreetMap, which ensures that the maps are always up-to-date and accurate.
I first met Rolf when I was roaming the aisles of Hall 7 at drupa about 18 months ago. Hall 7 is where the software providers exhibit their wares and I was on the look-out for new tools for PODi members. I came upon locr’s booth and easily struck up a conversation with Rolf. He demonstrated his solution and I immediately knew it was something that marketing service providers would be interested to have in their arsenal.
locr typically provides three types of maps for customers:
- locr LOCALmaps
- locr NAVImaps
- locr MULTImaps
LOCALmaps contain one to multiple locations with icons or customer logos:
- Different versions:
- home location
- shop location
- multiple locations of acceptance
- Representation by icons, logos or individual indication
NAVImaps contain routings:
- Presentation of routings to one or multiple destinations
- Start and target location presentable by different logos
- Up to 5 destinations presentable in different route colors
MULTImaps contain a presentation of survey maps and detailed maps in one map image:
- Routes and route sections
- Overview and detailed locations
- Survey maps with accentuated details
A PODi case study demonstrates how the technology can be used effectively.
Telekom Shop Vertriebsgesellschaft is the retail arm of Deutsche Telekom AG, the largest supplier of business and consumer telecommunications services in Germany. They wanted to demonstrate the defining characteristics of a world-class cell phone company in a marketing campaign targeted at very small businesses – friendly relations with customers and outstanding customer service.
The campaign objectives were:
- to attract new customers to a nearby Telekom Shop for a consultation on their business telecommunications needs
- to make customers feel that they were getting the best advice from the earliest stage by approaching them as individuals
The direct marketing campaign used personalized maps which strengthened the Telekom branding and its retail presence for small businesses. The use of personalized maps showing a unique route between the recipient’s address and the nearest shop ensured that the data was clean and individualized for each recipient.
The entire case study is available free for PODi members.
To make it easier to access locr maps they have created partnerships with many of the leading composition engines such as XMPie, GMC, Xerox, Kodak and many more. This way you don’t have to go all the way to Hall 7 in Düsseldorf for assistance.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, linkedin, or follow www.twitter.com/locrmaps.
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