PODi and locr Partner to Create Animated Travel Video
Braunschweig, Germany – March 27, 2014 – locr, (maps.locr.com) the world’s leading provider of personalized maps and geolocation services and PODi, The Digital Printing Initiative, have teamed up to produce a personalized video that guides viewers on a trip to the 2014 PODi AppForum, being held March 28 – April 2, 2014 in Las Vegas, Nevada. This video is part of an email campaign used by PODi to generate engagement and interest in their annual event.
Each video in the campaign is personalized for each recipient. The video begins at the same place the viewer’s trip will begin – at his or her local airport. Then, using images from the venue, maps, and other personalized elements, the video guides the viewer from the airport to their final destination at Cesar’s Palace, the hotel where the AppForum is taking place.
Dave Erlandson, General Manager of Caslon & PODi, commented on the video, saying, “The goal of the PODi AppForum is to provide experiences that show our members how to be successful in selling, implementing, and producing products and services that meet the needs of their clients. The video we created with locr is an extension of that goal. It brings together relevant technologies like video, personalization, and email, to create an engaging experience for our members. We hope our members enjoy watching, but most importantly, we hope that they are inspired to make use of the ideas represented in the video.”
To create the video, locr used their geo-information services to convert mailing addresses into longitude/latitude coordinates. These coordinates were then used to assign the airport that was closest to the member. Once assigned, the departure airport was personalized in the video, giving the viewer a personal experience of their journey.
Oliver Podzun, head of Sales and Marketing for locr, notes, “Members come to The AppForum to experience the latest innovations, to share ideas, and to learn from each other. We wanted to create a video that reflected that type of interaction. The result was this personalized video campaign which gives users a way to see their journey and provoke ideas on how they too can use personalized maps and video to meet their client’s needs.”
locr will be showcasing the video, along with their range of solutions for creating personalized maps, at the 2014 PODi AppForum.
About locr GmbH
locr was founded in 2006 in Brunswick/Germany. After the initial release of a geo photo community, locr is now focusing on the global supply of high-quality individualized maps for different market segments. Being the leading supplier of geo data and personalized street and city maps, the maps of locr maps are always up-to-date and offer global street level coverage in more than 100 countries. The maps may contain individual POI’s, logos or routing information, and can be supplied in large volume for personalized cross-media/direct mailing campaigns. locr maps are also used in photo finishing products like photo books and posters, as well as in tourism and cartographic projects. locr supplies global geo information and maps in high quality and generates these maps with highly scalable server solutions. Maps can be supplied either on a project-by-project basis, or may be directly retrieved from applications using an Internet-based programming interface (API). For more information, visit maps.locr.com, www.facebook.com/locrmaps, www.linkedin.com/locrmaps, or follow www.twitter.com/locrmaps.
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