How Print Remains Relevant in Today’s Marketing World

To keep print in the marketing mix, printers must find new ways to deliver the power printed communications brings to their customers. In a recently published blog article print expert Heidi Tolliver-Walker talks about direct mail trends print service providers can take advantage of to leverage the value of print—and the opportunities that are lost…

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Customers Prefer Shopping Local

A recent study revealed that, in times of digital consumption, a majority of customers still prefer to do their grocery purchases in physical supermarkets instead of online shops. One reason why shoppers prefer to shop local is the proximity of shops and convenience to purchase products and services regardless of delivery times and costs. Many…

locr to exhibit geomarketing solutions at dscoop emea 2018 vienna

Meet locr at Dscoop EMEA in Vienna

For retail businesses, location is an important value proposition. That’s why leading retail brands across Europe use geomarketing solutions from locr. Our services create a connection with your customer that motivates them to visit your location. At Dscoop EMEA, locr will be presenting case studies on how printers across Europe have helped their clients to overcome…

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Master Decreasing Attention Spans with Direct Mail

In times where the human attention span is comparable with that of a goldfish, marketers must think of ways to produce digestible content that still generates the customer’s attention. Many marketers found that targeting customers across different media channels provides more touchpoints and a higher chance of customers interacting with marketing content.

locr geoservices and maps blog image goldfish

Master Decreasing Attention Spans with Direct Mail Automation

Research found that the human attention span is decreasing. Human Attention Span in 2000: 12 seconds Human Attention Span in 2018: 8 seconds Goldfish Attention Span: 9 seconds Stating that we “no longer live in a world of Gutenbergs but in a world of Zuckerbergs,” Gerhard Märtterer, Eversfrank, highlights the focus our society sets when…

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The New Role of Direct Mail in Digital Marketing

To adapt to the digital change that’s undergoing in the marketing industry, marketers turn to new approaches to break through the digital clutter. But digital alone will not lead to create the success these marketers seek. Today, effective marketers are the ones who balance digital channels with the reliable power of customized printed communication programs.…

The New Role of Direct Mail in Digital Marketing

locr partnered with Josera, a German pet food retailer that uses online data to create customer-centered highly-personalized direct mail. The company feeds locr visitor data from their website. From this data, personalized maps are created, printed and sent out together with welcome packs to introduce new customers to the brand and direct them to a…