How Print Remains Relevant in Today’s Marketing World

To keep print in the marketing mix, printers must find new ways to deliver the power printed communications brings to their customers. In a recently published blog article print expert Heidi Tolliver-Walker talks about direct mail trends print service providers can take advantage of to leverage the value of print—and the opportunities that are lost…

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Customers Prefer Shopping Local

A recent study revealed that, in times of digital consumption, a majority of customers still prefer to do their grocery purchases in physical supermarkets instead of online shops. One reason why shoppers prefer to shop local is the proximity of shops and convenience to purchase products and services regardless of delivery times and costs. Many…

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Master Decreasing Attention Spans with Direct Mail Automation

Research found that the human attention span is decreasing. Human Attention Span in 2000: 12 seconds Human Attention Span in 2018: 8 seconds Goldfish Attention Span: 9 seconds Stating that we “no longer live in a world of Gutenbergs but in a world of Zuckerbergs,” Gerhard Märtterer, Eversfrank, highlights the focus our society sets when…

The New Role of Direct Mail in Digital Marketing

locr partnered with Josera, a German pet food retailer that uses online data to create customer-centered highly-personalized direct mail. The company feeds locr visitor data from their website. From this data, personalized maps are created, printed and sent out together with welcome packs to introduce new customers to the brand and direct them to a…

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locr on tour – MarTech & Healthcare Marketing and Physician Strategies Summit

Tradeshows and user conferences are both great ways to acquire the knowledge you need to amplify your marketing efforts. After a successful start to 2018—with events in the US and UK—locr will be exhibiting at two more shows this April. The locr team will get together with other industry professionals to share industry ideas and…

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Varispark Chooses locr Geomarketing Services to Enhance Direct Mail Campaigns

“Direct mail is growing in popularity as marketers look for ways to cut through the digital clutter and reach customers,” says Randy Hardy, business development representative for locr. “Research shows that an image is the best way to create that level of engagement. That’s because your brain processes images thousands of times faster than text.…