Following up the contacts you made at a trade show is nearly as important as making the contact in the first place. Many companies only do an e-mail follow-up, and miss the great opportunities that printed direct mail offers. Direct Mail Works in B2B Marketing Do you use direct mail on a regular basis? Yes?…
Trade shows and user conferences are melting pots of innovations, knowledge and the hottest industry trends. We should know: the locr team are true trade show enthusiasts. No matter what the event, we’re always happy to surprise attendees with the vast range of possibilities that arise from personalized maps, share our insights, and pass…
If you are like most print service providers, you may struggle with the integration of personalization in your printed communications. In a DMA research, 50% of the interviewees named integrating data across platforms as a barrier to achieving data-driven marketing success. Also 49% said that enriching data quality is one of those challenges. Especially for…
A location can make or break a customer’s buying decision. Easy access is often the key factor in the customer’s decision process. If a store is too far away, or the customer simply doesn’t know about its existence, he or she will just purchase the product or service online or with a competitor. To remain…
When visiting a new store, finding an outlet for a special product, or redeeming loyalty card points, location is a decisive factor. And when time is precious and distance is critical, retailers need to show their prospects how near their business is and how quick it will be to make the journey. But using very…
Starting on 29th October, locr will join with other vendors, providers and leaders in the industry at the XMPie Users Group (XUG). We are excited to once again be a sponsor of this dynamic event and to show XMPie users how geomarketing solutions enable the creation and deployment of successful cross-media marketing campaigns. If you…
When location matters in your marketing, you need a map that can provide you with the personalization, quality, and accuracy to make your direct mail campaign a success. You need a locr map. “Many marketers simply download a Google map to include in their printed direct mail campaigns. But these maps only serve a limited…
PODi CASE STUDY: DeutschlandCard Projekt Aims & Results Very high-volume mass direct mail to millions of recipients often has very low response rates because they are not personalized and do not appeal enough to the interests of the recipients. DeutschlandCard GmbH, one of Germany’s largest multi-partner loyalty programs with 20 million members, and its partner,…
The Printing Industries of America (PIA) Digital Think Tank held a lively discussion about the opportunities digital printing is bringing to today’s print service providers. There is no doubt that the quality, speed, and low print volumes these digital printing solutions can produce are opening up new opportunities. Yet for all the opportunity, obstacles still…
Showing your clients how to make the most of their marketing budget is a highly valuable service. Managing that data is easy with locr. Our ROI Calculator lets you clearly demonstrate the value you are adding to your client’s campaigns. Using this interactive tool, you can help clients calculate the costs of their campaigns and…