locr Blog Post Image Geomarketing

Taking Geomarketing Around the Globe—A Visual Event Recap

Trade shows and user conferences are melting pots of innovations, knowledge and the hottest industry trends.   We should know: the locr team are true trade show enthusiasts. No matter what the event, we’re always happy to surprise attendees with the vast range of possibilities that arise from personalized maps, share our insights, and pass…

locr GEOservices Maps Blog Post Image Personalization

The Ease of VDP Integration—Easily Use Geomarketing Solutions

If you are like most print service providers, you may struggle with the integration of personalization in your printed communications. In a DMA research, 50% of the interviewees named integrating data across platforms as a barrier to achieving data-driven marketing success. Also 49% said that enriching data quality is one of those challenges. Especially for…

PODi Case Study Deutschland Card

PODi CASE STUDY: DeutschlandCard Projekt Aims & Results Very high-volume mass direct mail to millions of recipients often has very low response rates because they are not personalized and do not appeal enough to the interests of the recipients. DeutschlandCard GmbH, one of Germany’s largest multi-partner loyalty programs with 20 million members, and its partner,…

locr GEOservices and Maps Blog Image Location

Add Value To Customer Communication—With locr Geomarketing Solutions

You’ve heard that Geomarketing can help your marketing campaigns be more successful, but just how does that work in practice? We at locr have a proprietary geomarketing solution – GEOservices. GEOservices is a service that lets you improve the quality of your mailing list. The result of using GEOservices to refine your address list is…