Summer time is a low response time for most marketers. While your prospects are enjoying the sun at the beach, use the silly season to plan eye-catching campaigns for the next season! A one-to-one integrated marketing campaign that includes direct mail keeps you in front of your customers. From their experience in direct marketing, many…
Summer time is a low response time for most marketers. While your prospects are enjoying the sun at the beach, use the silly season to plan eye-catching campaigns for the next season! A one-to-one integrated marketing campaign that includes direct mail keeps you in front of your customers. From their experience in direct marketing, many…
The locr team just recently grew by four paws. Lenni, a six year old Elo, is our newest recruit! His pet parent Anna adopted him three months ago and will teach him all the geomarketing terms in exchange for some delicious treats. For locr, Lenni is a perfect fit because he’s a natural at locating…
Marketers around the world turn to locr for location-based services that allow them to target the right audience in the right location with the right message. So you might wonder, what actually is geomarketing? For us at locr, geomarketing means not only supporting our customers boosting the visibility of their location. Using geodata and our…
PODi CASE STUDY: DeutschlandCard Projekt Aims & Results Very high-volume mass direct mail to millions of recipients often has very low response rates because they are not personalized and do not appeal enough to the interests of the recipients. DeutschlandCard GmbH, one of Germany’s largest multi-partner loyalty programs with 20 million members, and its partner,…