In our last post, we learned the impact that a great story has on your marketing campaigns. Now, we’ll take a look at some ideas on how to get your story heard.
No matter how compelling your story is, it will need to compete with other “noise” in the marketplace to get heard. Emails, text messages, blogs, tweets, and updates are all competing for attention with your story. How do you get the attention of this distracted consumer?
Start by ensuring that your message is going to the right audience. Even the most compelling story will loose its impact if you are sharing it with people who don’t care about your message. Online, you can do this by finding your audience in online communities that share common interests or have similar problems that can be solved by your brand. Your existing customers are also a great audience for your story. Share your story with them and expand your customer relationships.
If you are using direct mail, one good way to fine-tune your audience selection is to use GEOservices from locr. These services let you refine your mailing list so you can target your prospects with roof-top precision. With GEOservices, you can be sure the people who are the most interested are hearing your story. To fine tune your mailing list, and get your message heard, contact us.
