The more we learn about personalization, the better we understand the power it has in our marketing activities. A new survey from Certona, a provider of personalization tools for retailers, confirms the value that personalization has in our marketing efforts.
Certona recently surveyed over 500 brand marketers about their use of personalization in all of their marketing activities. The survey shows that personalization in email content drove a 244% increase in click-through rates (CTRs), and a 412% spike in revenue per opened email.
Meyer Sheik, CEO and cofounder of Certona, commented on the results. He noted:
“Marketers need to ask if their messages are one-size-fits-all, or are they are one-size-fits-one. There’s simply going to be fatigue if [customers] keep getting mass communications. When [customers] know content is going to be fresh, relevant, and dynamic, they will look forward to the next communication or email.”
Is your marketing one size fits all?
For many of us, the answer is yes. We know that using personalization can generate great response rates in print or email, but the idea of adding it to our campaigns feels very complicated. Marketers often don’t have the data, technical resources, or creativity they need to execute personalized campaigns.
locr maps solves that challenge. It gives marketers a way to easily bring creative personalization to their campaigns without requiring lot of technical expertise or complex data. Using only the customer’s address, you can create personalized maps to include in your campaign. These maps enable the customer to literally visualize themselves going from their home to the location of your business.
Personalization will be a big topic at the upcoming DMA Conference, happening October 25 – 30 2014 in San Diego, California, USA. If you will be there, please come by locr maps booth, #1427 to learn more, or contact us to schedule an appointment.