Next month, locr will be exhibiting at the Technology For Marketing and Advertising (TFM&A) Conference taking place 25-26 February at the Olympia National in London. From stand V19, we will highlight how marketers can use location-based services like geographic segmentation and personalised maps to create more successful marketing campaigns.
The TFM&A conference brings marketers from around the region together for an in-depth look at how technology is powering marketing, enabling increased customer engagement, and providing measurable returns. At the conference, locr will be exhibiting in the PODi Launch Pad Pavilion, a special section where PODi members can showcase their marketing solutions.
At the conference, locr will be demonstrating how marketers can use location-based services to advance their marketing goals. Specifically, we will be showcasing our locr GEOservices that let marketers finely-tune their list selection based on location. Marketers can use these services to further segment their mailing lists based on location or distance from a business or event. We’ll also be demonstrating how our personalised maps can be easily integrated into any multi-channel marketing campaign.
Using a customer’s mailing list, we generate the locr GEOservice and maps using a highly scalable server solution, and supply them in high-quality formats. Maps can be supplied on a project-by-project basis, or may be directly retrieved from applications using an API. All of this data is managed in accordance with the German Federal Data Protection Act (Bundesdatenschutzgesetz), one of the most strict data security regulations in the world.
“Anyone working in marketing today knows that technology has become a critical piece of what makes campaigns successful. That’s why we are so pleased that locr will be participating in the PODi Launch Pad Pavilion. Simply put, their technology helps marketers market better. Whether it’s refining mailing lists with GEOservices or increasing engagement with a personalised map, locr has the geo-based solutions marketers need to succeed,” says Tony Hodgson, who is PODi’s European representative.
To schedule an appointment at the TFM&A conference, or to get more information, email us at uk@locr.com.
