locr GmbH will be presenting the power of personalized maps and geoinformation services at the 2014 XMPie User Conference, being held October 26 – 29, 2014 in Las Vegas, Nevada. locr’s presentation will take place Wednesday, October 29 at 1:00 p.m.
XMPie users are skilled at creating successful multi-channel communications for the clients they serve. During their presentation, locr will show these users how to leverage that expertise and include personalized maps in all forms of their communications, including print, email, mobile, video, and pURLS.
Jeroen van Druenen, XMPie User Group President, stresses the importance of support from companies like locr to the users group. “Having locr present and share their product and services information around personalized maps with with our conference attendees is invaluable. The XMPie Users Group is a volunteer driven organization and we rely on the support of organizations like locr to bring added expertise and best practices to build successful campaigns to our members. The users community truly benefits from this partnership with locr.”
locr’s range of maps include:
• LOCALmaps are personalized local maps that detail a location, such as the logo and address of a retail store. They can also detail multiple locations such as the various locations of a business near a prospect’s address.
• NAVImaps provide personalized routing from one location to another, such as a map highlighting the route a businessperson would take from their home to a conference.
• MULTImaps can include multiple single maps in one JPG-image. This type of map is helpful when guiding a user on a long journey because MULTImaps can show each step in the journey In addition to personalized maps, locr will also discuss how locr GEOservices can improve the quality of the data used in a mailing list.
In addition to personalized maps, locr will also discuss how locr GEOservices can improve the quality of the data used in a mailing list.
Randall Hardy, US Business Development at locr, says, “The XMPie user group is a dedicated group of users focused on learning and improving their businesses. That’s why we are pleased to once again be a part of this annual event. We look forward to helping these users understand how locr’s services can support them in their effort to create better campaigns for the clients they serve.”