Video – Creating An Impact in Email Marketing
More and more, online video has become part of how we communicate. YouTube now has more than 1 billion users visiting each month and over 6 billion hours of video are watched on YouTube each month. In addition to watching videos, people are also sharing their videos, as over 100 hours of video are uploaded every minute.
And these are not just videos of cute cats and laughing babies! Businesses are using video to support all aspects of their business, including sales, training and customer support.
Consumers and businesses are embracing the messages they receive via video; and as a result, marketers are increasingly turning to video to communicate their messages in a variety of channels, including email.
A survey conducted by the Web Video Marketing Council asked marketers their opinions on using video in email campaigns. A large majority of marketers (73%) believe that integrating video with email marketing will increase click thru rates. That same number, 73%, indicated that video based email marketing is more likely to generate higher conversion and purchase rates than static content.
Nearly all of the marketers surveyed indicated that video-based email marketing is the wave of the future.
Yet, with all the potential video offers, there are still some technical challenges that come with using video as part of email marketing. In the same survey, marketers felt that ease of implementation (29%), high cost (23%) and availability of video assets (21%) were the primary challenges associated with using video for email marketing.
This means that for video to be truly effective in email marketing, marketers need to be able to easily create videos using what they know about their audience.
Are you using video in your email campaigns? If not, what is stopping you?