{"id":14547,"date":"2018-11-21T09:49:46","date_gmt":"2018-11-21T08:49:46","guid":{"rendered":"http:\/\/maps.locr.com\/en\/?p=14547"},"modified":"2024-08-15T11:13:26","modified_gmt":"2024-08-15T10:13:26","slug":"locr-case-study-print-solutions","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/case-study\/locr-case-study-print-solutions.html","title":{"rendered":"locr Case Study Print Solutions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; bg_type=&#8221;grad&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ffffff&#8221; el_id=&#8221;maps&#8221; css=&#8221;.vc_custom_1659615937411{margin-top: -50px !important;background-color: #ff7300 !important;}&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(15%, #FF7300), color-stop(100%, #FFA459));background: -moz-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -webkit-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -o-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -ms-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: linear-gradient(top,#FF7300 15%,#FFA459 100%);&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1659449134004{padding-top: 15% !important;padding-bottom: 5% !important;}&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h2 class=\"strokemeorange\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">locr CASE STUDY:<\/span><\/h2>\n<h1 class=\"strokemeorange\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">Print Solutions<\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ff7300&#8243; css=&#8221;.vc_custom_1659445013942{padding-bottom: 35px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1612944846706{margin-right: 15px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 45px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Personalized Covers Promote Local Paper Merchant Branches<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Objectives<\/h3>\n<p>Premier Paper, a leading paper merchant in the UK, wanted to highlight the proximity of their branches to their customers. They teamed up with Earth Island, the publisher of the monthly \u2018Print Solutions\u2019, to create a magazine that would also allow the reader to understand the power of digital print and variable data for rich personalization.<\/p>\n<h3>Strategy<\/h3>\n<p>In a special issue of Print Solutions, subscribers would receive a magazine with a digitally printed cover that included two personalized maps showing the route to the nearest branch of Premier Paper and five Woodland Trust locations in their vicinity. Each subscriber also received one of ten different cover images of well-known regional landmarks based on the geocode of their address.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1612946903585{margin-top: -35px !important;margin-right: 15px !important;margin-left: 15px !important;padding-right: 45px !important;padding-bottom: 35px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1522151773118{margin-bottom: -15px !important;}&#8221;][vc_single_image image=&#8221;13931&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;13755&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3>Results<\/h3>\n<p>The project generated great awareness expressed through social media posts where readers shared the cover they received and created other ongoing interaction. The ten regional covers generated a lot of interest with readers especially liking the various versions and the inclusion of their personalized maps.<\/p>\n<h3>Roundup<\/h3>\n<p>This innovative, collaborative project was all about generating awareness amongst the target audience of printers of:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>the scope for rich personalization in a digitally printed magazine cover, and<\/li>\n<li>the environmental and local, customer-centered focus of a major paper supplier<\/li>\n<\/ul>\n<p>As Susan Wright, Print Solutions Editor, noted:<\/p>\n<blockquote><p><i>\u201cWe aim to show readers all the wonderful things that you can do with print to add value. The locr cover was a great example of this.\u201d<\/i><\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Download the full Case Study now!<\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24587&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f14551-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"14551\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/14547#wpcf7-f14551-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"14551\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f14551-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your First Name\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Last Name\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your E-Mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the Case Study\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text]<\/p>\n<p style=\"font-size: 8pt; line-height: 9pt;\">*marks required field<br \/>\nWe will not share your contact information or personal data with any third parties. For further information please see our <a href=\"https:\/\/maps.locr.com\/en\/data-protection\" target=\"_blank\" rel=\"noopener\">privacy policy.<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; bg_type=&#8221;grad&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;triangle_svg_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_shape_background=&#8221;#ffffff&#8221; el_id=&#8221;maps&#8221; css=&#8221;.vc_custom_1659615937411{margin-top: -50px !important;background-color: #ff7300 !important;}&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(15%, #FF7300), color-stop(100%, #FFA459));background: -moz-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -webkit-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -o-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: -ms-linear-gradient(top,#FF7300 15%,#FFA459 100%);background: linear-gradient(top,#FF7300 15%,#FFA459 100%);&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1659449134004{padding-top: 15% !important;padding-bottom: 5% !important;}&#8221;][vc_column_inner][vc_column_text] locr CASE STUDY: Print Solutions [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; full_width=&#8221;stretch_row&#8221;&hellip;<\/p>\n","protected":false},"author":6,"featured_media":24587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[138,109,133,139],"class_list":["post-14547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-antalis","tag-germany","tag-manufacturing","tag-printing-and-paper","category-44","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/14547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=14547"}],"version-history":[{"count":17,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/14547\/revisions"}],"predecessor-version":[{"id":61036,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/14547\/revisions\/61036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/24587"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=14547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=14547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=14547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}