{"id":14742,"date":"2018-09-18T08:39:10","date_gmt":"2018-09-18T07:39:10","guid":{"rendered":"http:\/\/maps.locr.com\/en\/?p=14742"},"modified":"2024-08-15T11:16:58","modified_gmt":"2024-08-15T10:16:58","slug":"growing-new-print-business-with-geodata","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/growing-new-print-business-with-geodata.html","title":{"rendered":"Growing New Print Business with Geodata"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Many businesses turn to their print and marketing service providers when it comes to campaign data management. For print service providers there\u2019s an easy and effective opportunity to get one step ahead of the competition by processing address data to implement a new range of services for their customers!<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Geodata is hidden in every single postal address, and it lets printers easily add value to the services they provide to their customers. Providing geo-based services like address list targeting and analysis lets local businesses target their customers based on their most important value proposition: location.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

You’ve Got What it Takes<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Combining these advantages printers come away with a new stream of business that offers relevant, timely communications that eventually lead to higher response rates and ROIs for their customers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Data “Infused” Print Drives Engagement<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]For example, using digitally collected personal data to enhance printed communications builds the bridge between online and offline channels. Direct Mail Consultant Paul Bobnak explains the benefits of tying print back to online efforts: \u201cAccounting for when a prospect may be ready to buy is also driving the rollout of programmatic direct mail by some marketers. This practice involves tracking customers\u2019 online behavior; if they abandon a web purchase, a personalized direct mail piece is sent out within 48 hours. For retailers who also have a nearby brick-and-mortar store, imagine mailing a personalized map and maybe a special discount to that customer.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Printers need solutions that add value for the clients. But to be effective, those solutions must integrate easily into the printer\u2019s existing workflow.\u00a0locr\u2019s solutions meet both of these demands. Get in touch<\/a> and learn how other print service providers used our geoservices and maps to generate results!<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_btn title=”Learn more” color=”warning” size=”lg” align=”center” link=”url:https%3A%2F%2Fmaps.locr.com%2Fen%2Findustry-solutions%23printing|||”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Many businesses turn to their print and marketing service providers when it comes to campaign data management. For print service providers there\u2019s an easy and effective opportunity to get one step ahead of the competition by processing address data to implement a new range of services for their customers! [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Geodata is hidden in every…<\/p>\n","protected":false},"author":6,"featured_media":14823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,177,42,60,216,48,199],"tags":[278,283,282,71,62,179,79,245,67,175,233,97,285],"class_list":["post-14742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-mail","category-direct-marketing","category-direct-print","category-geoservices-blog-post","category-geoservices","category-personalized-maps-blog-post","tag-cartography","tag-company","tag-digital-print","tag-direct-mail","tag-events","tag-geomarketing","tag-maps","tag-maps-for-print","tag-personalization-2","tag-personalized","tag-personalized-maps-for-direct-mail","tag-print","tag-print-industry","category-29","category-177","category-42","category-60","category-216","category-48","category-199","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/14742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=14742"}],"version-history":[{"count":7,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/14742\/revisions"}],"predecessor-version":[{"id":28504,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/14742\/revisions\/28504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/14823"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=14742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=14742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=14742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}