{"id":15022,"date":"2018-09-28T12:44:03","date_gmt":"2018-09-28T11:44:03","guid":{"rendered":"http:\/\/maps.locr.com\/en\/?p=15022"},"modified":"2024-08-15T11:14:42","modified_gmt":"2024-08-15T10:14:42","slug":"locrs-latest-best-practice-projects","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/locrs-latest-best-practice-projects.html","title":{"rendered":"locr’s Latest Best Practice Geomarketing Projects"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you what\u2019s possible with geodata. Make sure to take away some inspiration for your next campaign!<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

AARP Geomarketing Campaign<\/strong><\/h3>\n

[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/4″][vc_single_image image=”15106″ img_size=”medium” alignment=”center” onclick=”link_image”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]A personalized direct mail campaign that incorporated geomarketing elements increased the attendance level by 50% in the first year. In the project case study you will learn how GEOservices enable marketers to precisely target their audience to create highly-personal customer communications that not only creates higher engagement but leverages engagement rates and marketing ROI, too.<\/p>\n

Read the full case study here<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Print Solutions Geomarketing Campaign<\/strong><\/h3>\n

[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/4″][vc_single_image image=”13761″ img_size=”medium” alignment=”center” onclick=”link_image”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]The June issue of the Print Solutions magazine was all about locality\u2014local paper merchant, local cover images. locr\u2019s GEOservices and personalized maps were the ideal tools to highlight locality in this issue.<\/p>\n

Learn how this one-off project not only created great engagement with Print Solutions readers but also demonstrated how companies in the printing business can highlight their unique selling proposition in a creative way in this in-depth case study.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Healthcare Marketing and Physician Strategies Summit<\/strong><\/h3>\n

[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/4″]

\"\"\"\"<\/div>[\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]Do your customers, invitees, patients, partners or friends know where to find you when they need to?<\/p>\n

With locr\u2019s personalized maps they will! Printed on a direct mail postcard it\u2019s easily accessible whenever needed and doesn\u2019t look too bad when pinned to your fridge.<\/p>\n

This particular direct mail piece was sent by locr to the attendees of a healthcare conference. Each attendee received a personalized map showing the route from their home to the conference center. The two-part map showed the first mile and the last mile the attendee would travel. On the backside was another map highlighting the location of the locr booth at the conference venue.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Dscoop EMEA Aftershow Guide<\/strong><\/h3>\n

[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/4″][vc_single_image image=”15128″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]The locr team are frequent trade show exhibitors. And usually, when we attend an event, we bring something that adds value to it. This time we created an afterhow guide that showed the best places to eat and sleep in the beautiful city of Vienna.<\/p>\n

The capital of Austria is a vibrant and extraordinary city that, like no other, unites history and modern spirit. To help Dscoop members discover more of this gem, locr created an Aftershow Guide with all things conference attendees need to know\u2014for their aftershow activities.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_column_text]<\/p>\n

Contact your local locr representative to discover how you can use the power of location<\/a> for your next direct mail!<\/h3>\n

[\/vc_column_text][vc_btn title=”Get in Touch” color=”warning” size=”lg” align=”center” link=”url:http%3A%2F%2Fmaps.locr.com%2Fen%2Fcontact|||”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text] Anyone working in marketing today knows that personalized communication leads to better response rates. But many marketers face a challenge: how to create personalized marketing campaigns when all you have to work with is a database of addresses? We picked some of our favorite geomarketing projects of the last few months to show you…<\/p>\n","protected":false},"author":6,"featured_media":13362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,177,42,195,66,216,199],"tags":[278,283,259,282,71,62,179,79,245,67,175,233,97,285,258],"class_list":["post-15022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-mail","category-direct-marketing","category-events","category-events-2","category-geoservices-blog-post","category-personalized-maps-blog-post","tag-cartography","tag-company","tag-customized-maps","tag-digital-print","tag-direct-mail","tag-events","tag-geomarketing","tag-maps","tag-maps-for-print","tag-personalization-2","tag-personalized","tag-personalized-maps-for-direct-mail","tag-print","tag-print-industry","tag-variable-maps","category-29","category-177","category-42","category-195","category-66","category-216","category-199","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/15022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=15022"}],"version-history":[{"count":24,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/15022\/revisions"}],"predecessor-version":[{"id":28418,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/15022\/revisions\/28418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/13362"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=15022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=15022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=15022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}