{"id":210221,"date":"2026-04-27T15:47:33","date_gmt":"2026-04-27T14:47:33","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=210221"},"modified":"2026-04-27T15:47:33","modified_gmt":"2026-04-27T14:47:33","slug":"turn-interest-into-action","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/turn-interest-into-action.html","title":{"rendered":"Personalized Maps: Turn Interest Into Action"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400\">We are familiar with geographical maps from a young age. We instantly recognize their spatial structures. That\u2019s why they are excellent marketing tools: a written address has to be looked up first and is difficult to visualize. We might be interested in the offer, but do not act immediately and may forget about it.<\/p>\n<p style=\"font-weight: 400\">A personalized map makes all the difference:<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"font-weight: 400;text-align: center\">\u201cWhere is that exactly?\u201d becomes \u201cThat\u2019s on my way to work.\u201d Or \u201cThat location is only five minutes away.\u201d<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;28024&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400\">This information can encourage customers to respond to an offer and visit a store or business location. Geographical maps speak to us on a different level than standard images. They not only provide information, but also place it into context and in relation to the customer\u2019s surroundings and daily life. That helps your message stay in memory and leaves a positive impression.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400\">The structures and features of maps are easy to recognize and understand, and can be tailored to your message and campaign goals. <a href=\"https:\/\/maps.locr.com\/en\/products#maps\" target=\"_blank\" rel=\"noopener\">NAVImaps<\/a> visualize the quickest or shortest route from the customer to your business location. The customer can imagine the journey and is encouraged to actually visit the place. Another option are <a href=\"https:\/\/maps.locr.com\/en\/products#maps\" target=\"_blank\" rel=\"noopener\">LOCALmaps<\/a>, which show one or multiple locations near the recipient\u2019s address. You can also choose a combination of both.<\/p>\n<p style=\"font-weight: 400\">Our maps are customized to our project. We can help you to find the best option to support your marketing goals and show your customers the way.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;26858&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center\">Download our free White Paper &#8220;The Power of Maps&#8221; for more insights:<\/h2>\n<p>[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24653&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24638-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"24638\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/210221#wpcf7-f24638-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24638\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24638-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your First Name\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Last Name\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Email*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the White Paper\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text]<span style=\"font-size: 8pt\">We will not share your contact information or personal data with any third parties. For further information please see our <a href=\"http:\/\/maps.locr.com\/en\/data-protection\"><u>privacy policy<\/u><\/a>.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] We are familiar with geographical maps from a young age. We instantly recognize their spatial structures. That\u2019s why they are excellent marketing tools: a written address has to be looked up first and is difficult to visualize. We might be interested in the offer,&hellip;<\/p>\n","protected":false},"author":321461,"featured_media":21527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,48,41],"tags":[180,307,282,71,68,179,76,212,73,284,97,285,269,308],"class_list":["post-210221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-geoservices","category-personalized-maps","tag-case-study","tag-data-driven-marketing","tag-digital-print","tag-direct-mail","tag-direct-marketing-2","tag-geomarketing","tag-geoservices","tag-location-based","tag-marketing","tag-newsletter","tag-print","tag-print-industry","tag-print-marketing","tag-programmatic-mail","category-29","category-48","category-41","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/210221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/321461"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=210221"}],"version-history":[{"count":7,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/210221\/revisions"}],"predecessor-version":[{"id":210228,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/210221\/revisions\/210228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/21527"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=210221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=210221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=210221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}