{"id":210265,"date":"2026-08-14T10:54:05","date_gmt":"2026-08-14T09:54:05","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=210265"},"modified":"2026-08-14T10:54:05","modified_gmt":"2026-08-14T09:54:05","slug":"how-to-travel-marketing-hand-them-a-map","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/how-to-travel-marketing-hand-them-a-map.html","title":{"rendered":"How-To Travel Marketing: Hand Them a Map!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400;text-align: center\">Location might be an obvious factor for travel marketing, but it offers more potential than you might think. Hotels show pictures of their rooms, cities communicate their attractions, and there is a lot more to it: Surroundings, walking distances, nearby experiences and convenience are all crucial factors. Looking at current trends, camping and van trips are gaining popularity, while flexible and low budget travel play a bigger role. Many travelers stay within their home country and discover local communities. Far away or closer to home, we seek authentic experiences and hidden gems.<\/p>\n<p style=\"font-weight: 400;text-align: center\">While navigation apps are used regularly, maps remain one of the most recognizable symbols of travel. National parks, city centers, hotel lobbies: physical maps can be found everywhere. They are easy to understand, help us identify with the place, and get us excited for our stay. The easiest way to show someone the way? <strong>Hand them a map.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;54065&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"font-weight: 400\">One destination can offer different highlights for different visitors: Think like a local friend suggesting their own favorite places nearby, with tips on how to get there.<\/p>\n<p style=\"font-weight: 400\"><strong>Families<\/strong> might appreciate playgrounds, family-friendly restaurants, or indoor activities for rainy days. Highlight scenic viewpoints, sunset walks or campsites for <strong>couples or solo travelers<\/strong>. <strong>Business travelers<\/strong> could use routes to train stations and airports, coffee bars and conference venues, or quiet places to work at.<\/p>\n<p style=\"font-weight: 400\">From there, it is possible to add coupon codes for the featured locations or integrate loyalty programmes.<\/p>\n<p style=\"font-weight: 400\">A great map is far more than a navigation tool, it provides inspiration and a sense of anticipation, adds storytelling elements, and brings convenience to your marketing strategy. Reach out to us, and <strong>let\u2019s create maps that travellers will get excited about<\/strong>, fold up and keep inside their backpacks to use over and over again, and take home as a keepsake to show their friends.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;23050&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center\">More Insights on Map Perception: White Paper &#8220;The Power of Maps&#8221;<\/h2>\n<p>[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;24653&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24638-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"24638\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/210265#wpcf7-f24638-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24638\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24638-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your First Name\" value=\"\" type=\"text\" name=\"your-firstname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Last Name\" value=\"\" type=\"text\" name=\"your-lastname\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your Company\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td>\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Email*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the White Paper\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[vc_column_text]<span style=\"font-size: 8pt\">We will not share your contact information or personal data with any third parties. For further information please see our <a href=\"http:\/\/maps.locr.com\/en\/data-protection\"><u>privacy policy<\/u><\/a>.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1710151414577{margin-top: -35px !important;margin-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] Location might be an obvious factor for travel marketing, but it offers more potential than you might think. Hotels show pictures of their rooms, cities communicate their attractions, and there is a lot more to it: Surroundings, walking distances, nearby experiences and convenience are&hellip;<\/p>\n","protected":false},"author":321461,"featured_media":25806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,48,41],"tags":[180,307,282,71,68,179,76,212,73,284,97,285,269,308],"class_list":["post-210265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-geoservices","category-personalized-maps","tag-case-study","tag-data-driven-marketing","tag-digital-print","tag-direct-mail","tag-direct-marketing-2","tag-geomarketing","tag-geoservices","tag-location-based","tag-marketing","tag-newsletter","tag-print","tag-print-industry","tag-print-marketing","tag-programmatic-mail","category-29","category-48","category-41","description-off"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Maps are more than navigation tools for travelers, they help 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