{"id":21265,"date":"2019-09-17T13:26:33","date_gmt":"2019-09-17T12:26:33","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=21265"},"modified":"2024-10-16T13:48:48","modified_gmt":"2024-10-16T12:48:48","slug":"getting-the-most-out-of-trade-show-marketing","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/getting-the-most-out-of-trade-show-marketing.html","title":{"rendered":"Getting the Most out of Trade Show Marketing"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Trade shows and user conferences provide a valuable combination of building new business contacts, strengthening existing partnerships, sharing ideas and discussing new trends and innovations. <\/strong><\/h2>\n

We should know \u2013 the locr team are true trade show enthusiasts! Here are three tips for your (trade) show marketing \u2013 before, during and after an event:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”20261″ img_size=”full” onclick=”link_image”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]<\/p>\n

\u00a0 \u00a01. Pre-Event Marketing Activity<\/strong><\/h3>\n

Most trade show visitors plan their visit way ahead. A pre-event marketing campaign is your opportunity to convince them to visit your booth or schedule an appointment. Among all the pre-event social media campaigns, newsletters, emails and mailings, something as simple as your location can make all the difference to make your pre-event marketing activity stand out.[\/vc_column_text][vc_empty_space height=”37px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”10854″ img_size=”full” onclick=”link_image”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]<\/p>\n

\u00a0 \u00a02. In-Event Action<\/strong><\/h3>\n

For many years, locr has supplied trade show visitors with creative guides for after-show closes. Using a theme that matches the trade show venue, a personalized map shows relevant after-show locations like restaurants or bars to spend the well-deserved free time during a trade show.<\/p>\n

These are just examples to inspire your own creative event marketing activity!<\/p>\n

Here\u2019s our trade show 101 for visitors and exhibitors.[\/vc_column_text][vc_empty_space height=”35px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”21310″ img_size=”full” alignment=”center” onclick=”link_image”][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]<\/p>\n

\u00a0 \u00a03. Trade Show Follow-Up Mailing <\/strong><\/h3>\n

If you want to stand out in the \u2018after event follow-up buzz\u2019, you might want to consider creating a direct mail campaign. Direct Mail retains the power to cut through the hubbub of digital marketing.<\/p>\n

In this blog post we gathered 3 tips that help you create a better follow-up mailing.[\/vc_column_text][vc_empty_space height=”35px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text] Trade shows and user conferences provide a valuable combination of building new business contacts, strengthening existing partnerships, sharing ideas and discussing new trends and innovations. We should know \u2013 the locr team are true trade show enthusiasts! Here are three tips for your (trade) show marketing \u2013 before, during and after an event:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image…<\/p>\n","protected":false},"author":6,"featured_media":21311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,177,42,216,199],"tags":[71,179,281,266,264,279,79,245,67,175,233,97],"class_list":["post-21265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-mail","category-direct-marketing","category-geoservices-blog-post","category-personalized-maps-blog-post","tag-direct-mail","tag-geomarketing","tag-geomarketing-for-direct-mail","tag-geomarketing-solutions","tag-location-based-marketing","tag-location-based-services","tag-maps","tag-maps-for-print","tag-personalization-2","tag-personalized","tag-personalized-maps-for-direct-mail","tag-print","category-29","category-177","category-42","category-216","category-199","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/21265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=21265"}],"version-history":[{"count":8,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/21265\/revisions"}],"predecessor-version":[{"id":73310,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/21265\/revisions\/73310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/21311"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=21265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=21265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=21265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}