{"id":21600,"date":"2019-11-04T15:33:58","date_gmt":"2019-11-04T14:33:58","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=21600"},"modified":"2024-08-15T11:01:01","modified_gmt":"2024-08-15T10:01:01","slug":"packaging-means-new-business-opportunities-for-print-providers","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/packaging-means-new-business-opportunities-for-print-providers.html","title":{"rendered":"Packaging Means New Business Opportunities for Print Providers"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2>When it comes to growing their business, many print providers choose to add packaging to their list of services. They do this for a good reason. Packaging today is no longer just a container to hold the product.<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21658&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;zoom&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21659&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;zoom&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21660&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;zoom&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Because it is often the first physical connection a customer has with a company, the package plays a significant role in fostering brand loyalty. The research found that forty percent of survey respondents said their use of branded or gift-like packaging affects their perception of the company that shipped the item.<\/p>\n<p>It is critical, then, that the package positively represents the brand and creates a productive relationship with the consumer.<\/p>\n<p>Adding personalized maps to your package printing services is an excellent way to help your client achieve both goals. A personalized map creates a connection with the recipient of the package.<\/p>\n<p>You can add <a href=\"https:\/\/maps.locr.com\/en\/blog\/ebook\/changing-business-models-for-an-evolving-industry-2.html\" target=\"_blank\" rel=\"noopener\">valuable location-based<\/a> details that provide more information or sales messages to the consumer.[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-757c5606bc3cfa9ebc7cceda7d3d2874.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-757c5606bc3cfa9ebc7cceda7d3d2874 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/maps.locr.com\/en\/blog\/ebook\/changing-business-models-for-an-evolving-industry-2.html\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off \" id=\"default-btn-757c5606bc3cfa9ebc7cceda7d3d2874\" title=\"Changing Business Models for an Evolving Industry\"><span>Learn more about the convergence in the print industry in this expert ebook.<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1572877780143{padding-top: 75px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;21723&#8243; img_size=&#8221;full&#8221; onclick=&#8221;zoom&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><strong>Using Location to Drive Attendance at PRINTING United<\/strong><\/h2>\n<p>Creating a direct mail campaign to promote a printing industry event requires an extra level of creativity, the right technology, and expert printing.<\/p>\n<p>The PRINTING United marketing team was able to bring all these elements together to create an engaging direct mail piece to drive attendance to their first-ever event.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]The direct mail used relevant data and technology to add highly personalized text and images throughout. The piece also incorporated an engaging self-mailing stepped accordion format that offered easy access to all of the information about the event.<\/p>\n<p>locr\u2019s custom maps were chosen to be a central part of the mailer. Visually, the maps communicated how easy it was to get to the event. Maps clearly showed that PRINTING United was not more than a 3.5-hour flight from any address in the United States.<\/p>\n<p>To create the maps, the PRINTING United marketing team sent locr a targeted subsection of the mailing list. locr generated personalized maps assigned to each person on the list \u2014 all 80,000 of them!<\/p>\n<p>Anyone within 100 miles of the show would receive a driving map. The rest of the recipients received a map with a flight route.<\/p>\n<p>In addition to the customized maps, each mailer was also personalized on several other points, including first name and a list of suggested education sessions based on a market segment such as commercial, wide-format, in-plant, and graphics.<\/p>\n<p>The piece was printed on a Canon Oc\u00e9 ProStream inkjet press on Verso 7-pt. Sterling Gloss Cover, and machine-folded and glued on an MBO finishing line at the facility of a Canon Solutions America client in the Midwest.<\/p>\n<p>By all accounts, PRINTING United was a well-attended, successful event. locr was proud to be there, and to be a part of this innovative direct mail campaign.[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-273d3171a898584ea2182870380267ad.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-273d3171a898584ea2182870380267ad > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/www.piworld.com\/article\/behind-the-scenes-of-the-printing-united-direct-mail-campaign-strategy\/\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off \" target=\"_blank\" id=\"default-btn-273d3171a898584ea2182870380267ad\" title=\"Changing Business Models for an Evolving Industry\" rel=\"noopener\"><span>For more information on the creation of this direct mail campaign, read this article from Printing Impressions.<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text] When it comes to growing their business, many print providers choose to add packaging to their list of services. They do this for a good reason. Packaging today is no longer just a container to hold the product. [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21658&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;zoom&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21659&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;zoom&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21660&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;zoom&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Because&hellip;<\/p>\n","protected":false},"author":6,"featured_media":21724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,177,42,216,199],"tags":[71,179,281,266,264,279,79,245,67,175,233,97],"class_list":["post-21600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-mail","category-direct-marketing","category-geoservices-blog-post","category-personalized-maps-blog-post","tag-direct-mail","tag-geomarketing","tag-geomarketing-for-direct-mail","tag-geomarketing-solutions","tag-location-based-marketing","tag-location-based-services","tag-maps","tag-maps-for-print","tag-personalization-2","tag-personalized","tag-personalized-maps-for-direct-mail","tag-print","category-29","category-177","category-42","category-216","category-199","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/21600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=21600"}],"version-history":[{"count":9,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/21600\/revisions"}],"predecessor-version":[{"id":28238,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/21600\/revisions\/28238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/21724"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=21600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=21600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=21600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}