{"id":22152,"date":"2020-01-13T11:20:34","date_gmt":"2020-01-13T10:20:34","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=22152"},"modified":"2024-08-15T11:00:16","modified_gmt":"2024-08-15T10:00:16","slug":"new-print-opportunities-for-2020","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/new-print-opportunities-for-2020.html","title":{"rendered":"New Print Opportunities for 2020"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

By the close of 2019, a new sense of optimism returned to the print industry.\u00a0 <\/span>Bringing that momentum to your business in 2020 requires a new perspective.<\/h5>\n
To start, here is our look at the top trends in the printing industry:<\/h5>\n

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Advances in Digital Printing<\/b><\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Lower cost inkjet printers enable print service providers to expand into new markets, including packaging, wide format, and textiles.\u00a0<\/span><\/p>\n

The good news is that capitalizing on these new opportunities doesn\u2019t require you to change your business completely \u2013 start where you are, then grow.\u00a0<\/span><\/p>\n

Direct mail, for example, is a natural evolution of a printer\u2019s business, often requiring equipment and knowledge that the print provider already has in place.<\/p>\n

Learn more about opportunities in today\u2019s print market by downloading the eBook \u201cChanging Business Models for a Changing Industry.<\/a>\u201d[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

The Value of Print<\/b><\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=”22398″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Marketers again recognize the value of printed communications plays in the marketing mix. Neuroscience shows that it\u2019s easier for people to process and recall information when they see it in print; recall is even easier when that information is graphic.<\/p>\n

But for print to succeed in its marketing role, it needs to be highly relevant, targeted to the interests and needs of the recipient, driving them to the next piece of content or engagement.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Customer Expectations<\/b><\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”22396″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”22397″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]You likely already know that your client\u2019s expectations are changing. Though price is still a concern, your clients are looking for value over cost.\u00a0<\/span><\/p>\n

How are you solving your client\u2019s problems? How are you helping them to grow their business?<\/p>\n

In 2020, it is critical to find solutions for your client. Go beyond taking an order and ask them about their business, their long-term goals. And, most importantly, develop solutions that ensure your business is the one who can meet those goals.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Pulling it All Together<\/b><\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]locr has the resources you need to capitalize on the trends of 2020.<\/p>\n

Our personalized maps enhance the work do you for your clients and add value to any printed communications.<\/p>\n

These maps create greater engagement and impact by literally showing the recipient the way to get from their home to the location of your client\u2019s business.\u00a0<\/span><\/p>\n

Maps can be used in any printed communication, and work exceptionally well as part of a printed direct mail campaign.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”22218″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”22214″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1578908262840{padding-bottom: 35px !important;}”][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]It is easy to create these maps and integrate them into your digital production workflow.<\/p>\n

Read how one printer used maps as part of engaging direct mail campaign they created for their client, a large restaurant.\u00a0<\/span><\/a><\/p>\n

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