{"id":22240,"date":"2020-01-13T11:32:18","date_gmt":"2020-01-13T10:32:18","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=22240"},"modified":"2024-08-15T11:00:07","modified_gmt":"2024-08-15T10:00:07","slug":"from-inside-the-locr-room-3","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/from-inside-the-locr-room-3.html","title":{"rendered":"From Inside the locr Room"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]We were very excited when we heard on Twitter last month about a video that showed some of our map images being printed. It turned out that the video had been made by a customer of ours in London, England called Rapidity. If you haven\u2019t already heard of them, you haven\u2019t been keeping up! in 2019 Rapidity<\/a> won the PrintWeek Company of the Year Award – the UK print industry\u2019s ultimate accolade.<\/p>\n

As they aptly say themselves, Rapidity has \u201crapidly evolved into a leading print supplier for London\u2019s businesses\u201d. Last year, they wanted to promote their achievement with a marketing campaign to remind their customers and prospects how near they were to \u201cLondon\u2019s leading printer\u201d. And so they approached us to help them illustrate their message with high quality maps they could print on their large HP Indigo 12000 digital press.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”22304″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”22305″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Rapidity gave us an address list of 6000 recipients and the address of their facility in central London. We made 6000 unique NAVImaps that showed the route from each recipient\u2019s location to theirs. We marked Rapidity\u2019s location on the maps with their logo and the routes were precisely displayed in their own house color.<\/p>\n

The mailer was a single large sheet with the map covering most of one side and an engaging and informative tour of Rapidity\u2019s industry-leading services on the other. It was trimmed, folded and sealed to make a compact self-mailer ready for the Royal Mail.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”22323″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]As well as personalizing the maps, Rapidity maximized the initial impact that the mailer would have by personalizing the front cover using one of locr\u2019s GEOservices<\/a>. We added back into the address list the exact travel distance for each recipient to Rapidity\u2019s location. It was typically just a few miles. Each mailer then carried a headline message saying, \u201cDon\u2019t forget, you\u2019re only <X> miles away from London\u2019s leading printer\u201d. How powerful is that, when your market\u2019s local and time is critical?<\/p>\n

But Rapidity did not get where they are today by thinking that the job\u2019s done once it\u2019s left the factory. No, they had the foresight to film the production of the job, and afterwards, create a video to promote what they do via their blog and social media. It is a first-class multi-channel geomarketing campaign that everyone can learn from.[\/vc_column_text]