{"id":23052,"date":"2020-02-05T11:50:16","date_gmt":"2020-02-05T10:50:16","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=23052"},"modified":"2024-08-15T10:59:41","modified_gmt":"2024-08-15T09:59:41","slug":"driving-patients-to-a-new-practice","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/driving-patients-to-a-new-practice.html","title":{"rendered":"Driving Patients to a New Practice"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]Healthcare is a market that depends on getting patients to the right location. Patients don&#8217;t want to drive too far to get the care they need.<\/p>\n<p>The Orthopaedics Center at the <a href=\"https:\/\/maps.locr.com\/en\/blog\/case-study\/locr-case-study-university-of-chicago-medicine.html\">University of Chicago<\/a> understands this trend. That&#8217;s why they wanted to increase visibility and new patient visits for its orthopedics practice in suburban Chicago.<\/p>\n<p>They created an engaging direct mail campaign that included the critical message: &#8220;<em>You don&#8217;t have to drive to Chicago for orthopedics \u2013 world-class care is close by.<\/em>&#8221;<\/p>\n<p>They started by segmenting their list, focusing on customers in the same geographic location as the suburban center. The direct mail included a map that showed the recipient how close the orthopedics practice is to their home.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;2\/5&#8243;][vc_single_image image=&#8221;11375&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/5&#8243;][vc_single_image image=&#8221;23053&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]The results were impressive: the new practice saw a 43 percent increase in appointments in a month over month comparison.<\/p>\n<p>Read more about this compelling campaign by <a href=\"https:\/\/maps.locr.com\/en\/blog\/case-study\/locr-case-study-university-of-chicago-medicine.html\" target=\"_blank\" rel=\"noopener noreferrer\"><u>downloading<\/u><\/a> the case study.[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-25107b80288cb7e1d595064f8abd3b85.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-25107b80288cb7e1d595064f8abd3b85 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/maps.locr.com\/en\/download\/podi-case-study-university-of-chicago-medicine\/\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off \" target=\"_blank\" id=\"default-btn-25107b80288cb7e1d595064f8abd3b85\" rel=\"noopener\"><span>Download Case Study<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]Healthcare is a market that depends on getting patients to the right location. Patients don&#8217;t want to drive too far to get the care they need. The Orthopaedics Center at the University of Chicago understands this trend. That&#8217;s why they wanted to increase visibility and new patient visits for its orthopedics practice in&hellip;<\/p>\n","protected":false},"author":6,"featured_media":23062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,177,42,216,199],"tags":[71,179,281,266,264,279,79,245,67,175,233,97],"class_list":["post-23052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-mail","category-direct-marketing","category-geoservices-blog-post","category-personalized-maps-blog-post","tag-direct-mail","tag-geomarketing","tag-geomarketing-for-direct-mail","tag-geomarketing-solutions","tag-location-based-marketing","tag-location-based-services","tag-maps","tag-maps-for-print","tag-personalization-2","tag-personalized","tag-personalized-maps-for-direct-mail","tag-print","category-29","category-177","category-42","category-216","category-199","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/23052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=23052"}],"version-history":[{"count":12,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/23052\/revisions"}],"predecessor-version":[{"id":28229,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/23052\/revisions\/28229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/23062"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=23052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=23052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=23052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}