{"id":23362,"date":"2020-09-15T15:05:14","date_gmt":"2020-09-15T14:05:14","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=23362"},"modified":"2024-08-15T10:53:44","modified_gmt":"2024-08-15T09:53:44","slug":"backpack_files","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/backpack_files.html","title":{"rendered":"locr BACKpack: The Files"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;bottom&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^26384|url^https:\/\/maps.locr.com\/en\/wp-content\/uploads\/sites\/6\/2020\/09\/guilherme-stecanella-SaVlzqe9068-unsplash_edit_1.jpg|caption^null|alt^null|title^guilherme-stecanella-SaVlzqe9068-unsplash_edit_1|description^null&#8221; bg_img_attach=&#8221;fixed&#8221; bg_image_posiiton=&#8221;top&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1632146249132{margin-top: -50px !important;margin-bottom: -200px !important;padding-top: -200px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;23402&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1589796923970{margin-bottom: 350px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^26384|url^https:\/\/maps.locr.com\/en\/wp-content\/uploads\/sites\/6\/2020\/09\/guilherme-stecanella-SaVlzqe9068-unsplash_edit_1.jpg|caption^null|alt^null|title^guilherme-stecanella-SaVlzqe9068-unsplash_edit_1|description^null&#8221; bg_img_attach=&#8221;fixed&#8221; bg_image_posiiton=&#8221;top&#8221; bg_override=&#8221;full&#8221; css=&#8221;.vc_custom_1632146257398{margin-bottom: -55px !important;padding-top: 0px !important;padding-bottom: 150px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;12554&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1554721604025{padding-top: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1589793559710{margin-top: -35px !important;margin-right: 15px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 45px !important;padding-bottom: 45px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1522151773118{margin-bottom: -15px !important;}&#8221;][vc_column_text]<\/p>\n<h2><strong>locr BACKpack<\/strong><\/h2>\n<p>The BACKpack is an all-in-one geomarketing toolkit that printers, direct mail shops and marketing agencies can use to support the recovery of businesses affected by closure due to coronavirus. It enables you to give a rapid response to customers that need a marketing program to re-generate sales for their local businesses when they open again. It is especially designed to help businesses which depend on people visiting in person to receive a service or purchase a product.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What\u2019s in the BACKpack?<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1589800598718{margin-top: -35px !important;margin-right: 15px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 45px !important;padding-bottom: 45px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><strong>Portfolio<\/strong><\/h1>\n<p>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-fae06780f248833ea14beb4952e2c9b5.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fae06780f248833ea14beb4952e2c9b5 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"#portfolio\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off  vc_custom_1589796650571\" id=\"default-btn-fae06780f248833ea14beb4952e2c9b5\"><span>See the Portfolio<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1522151773118{margin-bottom: -15px !important;}&#8221;][vc_column_text]<strong>Portfolio<\/strong> of mailer examples and design templates for a range of walk-in businesses including such as Restaurants, Fitness Centers, Hair and Nail Salons, Cinemas, Retail Stores and Opticians. They are all created in a simple, cost-effective large postcard format. Feel free to copy, adapt and just look at for inspiration and ideas. If you want high resolution PDFs or the original Adobe InDesign files just <a href=\"mailto:info@locr.com?subject=Request for locr BACKpack\"><u>email<\/u><\/a> us and we\u2019ll send you a download link.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1589800598718{margin-top: -35px !important;margin-right: 15px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 45px !important;padding-bottom: 45px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><strong>Guide Book<\/strong><\/h1>\n<p>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-ebc88ad6060cf98f6d5477ed37c80cc6.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-ebc88ad6060cf98f6d5477ed37c80cc6 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/maps.locr.com\/en\/download\/ebook-8-backpack\/\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off  vc_custom_1589796594740\" target=\"_blank\" id=\"default-btn-ebc88ad6060cf98f6d5477ed37c80cc6\" rel=\"noopener\"><span>Get the BACKpack Guide<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1522151773118{margin-bottom: -15px !important;}&#8221;][vc_column_text]<strong>Guide Book<\/strong> to the locr BACKpack Guide Book. A handy guide that outlines 9 basic steps to creating brilliant geomarketing campaigns that will deliver results without costing the earth. <a href=\"https:\/\/maps.locr.com\/en\/download\/ebook-8-backpack\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>D<\/u><\/a><a href=\"https:\/\/maps.locr.com\/en\/download\/ebook-8-backpack\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>ownload<\/u> <\/a>it right now.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1589800598718{margin-top: -35px !important;margin-right: 15px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 45px !important;padding-bottom: 45px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><strong>Access<\/strong><\/h1>\n<p>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-4788efd7dc7a8db02ea54a6075061e4d.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4788efd7dc7a8db02ea54a6075061e4d > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"mailto:info@locr.com?subject=Request for locr BACKpack\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off  vc_custom_1589809131828\" id=\"default-btn-4788efd7dc7a8db02ea54a6075061e4d\"><span>Get the BATCH Tool<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1522151773118{margin-bottom: -15px !important;}&#8221;][vc_column_text]<strong>Access<\/strong> to the online locr BATCH Tool to create personalized maps yourself for geomarketing direct mail campaigns. Watch this <a href=\"https:\/\/maps.locr.com\/en\/blog\/video\/this-is-the-locr-batch-tool.html\" target=\"_blank\" rel=\"noopener noreferrer\"><u>short introduction<\/u><\/a> to the BATCH Tool and an <a href=\"https:\/\/maps.locr.com\/en\/blog\/video\/batch-tool-tutorial.html\" target=\"_blank\" rel=\"noopener noreferrer\"><u>overview tutorial<\/u><\/a> on how it works. Then <a href=\"mailto:info@locr.com\"><u>email<\/u> <\/a>us for your secure login and account.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1589800598718{margin-top: -35px !important;margin-right: 15px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 45px !important;padding-bottom: 45px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><strong>Expert Advice<\/strong><\/h1>\n<p>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-98a627911717b2d77ce48f120cf260ca.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-98a627911717b2d77ce48f120cf260ca > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"mailto:info@locr.com?subject=We have a BACKpack project\" class=\"default-btn-shortcode dt-btn dt-btn-l link-hover-off  vc_custom_1589793243524\" id=\"default-btn-98a627911717b2d77ce48f120cf260ca\"><span>Talk to Us<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1522151773118{margin-bottom: -15px !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"\">\n<div class=\"\">Your personal contact at locr will guide you through the steps to creating successful back-to-business marketing programs that unleash the power of location with personalized \u00a0maps. As geomarketing campaigns vary so much depending on your customers&#8217; needs and budgets there is no one-size-fits-all solution. So <a href=\"mailto:info@locr.com\"><u class=\"\">let us know<\/u><\/a>\u00a0what you want to do and together we\u2019ll make it work.<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;23403&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1589796772615{margin-top: 200px !important;margin-bottom: 100px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;12554&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1554721604025{padding-top: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1554721619357{margin-top: -35px !important;margin-right: 15px !important;margin-left: 15px !important;padding-top: 15px !important;padding-right: 45px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1522151773118{margin-bottom: -15px !important;}&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>BACKpack Example Portfolio<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_tta_accordion style=&#8221;flat&#8221; shape=&#8221;square&#8221; color=&#8221;white&#8221; spacing=&#8221;3&#8243; c_icon=&#8221;triangle&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243; css=&#8221;.vc_custom_1589796631364{margin-top: -25px !important;margin-right: 15px !important;margin-left: 15px !important;padding-top: 35px !important;padding-right: 45px !important;padding-left: 45px !important;background-color: #ffffff !important;}&#8221; el_id=&#8221;portfolio&#8221;][vc_tta_section title=&#8221;Fitness Center&#8221; tab_id=&#8221;nono1589294979194-c4e498b0-768d&#8221;][vc_row_inner css=&#8221;.vc_custom_1589808937211{background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23364&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23365&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Cinema&#8221; tab_id=&#8221;nono1589294979328-39ad5ab6-ddd7&#8243;][vc_row_inner css=&#8221;.vc_custom_1589808943521{background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23366&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23367&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Hair Salon&#8221; tab_id=&#8221;nono1589294979459-2d506790-a54b&#8221;][vc_row_inner css=&#8221;.vc_custom_1589808950000{background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23370&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23371&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Optician&#8221; tab_id=&#8221;nono1589294979599-af8f1e54-d849&#8243;][vc_row_inner css=&#8221;.vc_custom_1589808955637{background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23374&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23375&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Nail Salon&#8221; tab_id=&#8221;nono1589294979760-a89f79ea-ef3d&#8221;][vc_row_inner css=&#8221;.vc_custom_1589808962488{background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23376&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23377&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Restaurant&#8221; tab_id=&#8221;nono1589294979912-294e7c1e-5bfb&#8221;][vc_row_inner css=&#8221;.vc_custom_1589808968012{background-color: #ffffff !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23378&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;23379&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_shadow&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Retail&#8221; 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