{"id":24278,"date":"2021-02-08T14:23:11","date_gmt":"2021-02-08T13:23:11","guid":{"rendered":"https:\/\/maps.locr.com\/en\/?p=24278"},"modified":"2024-08-15T10:48:08","modified_gmt":"2024-08-15T09:48:08","slug":"direct-mail-makes-a-comeback","status":"publish","type":"post","link":"https:\/\/maps.locr.com\/en\/blog\/blog-post\/direct-mail-makes-a-comeback.html","title":{"rendered":"Direct Mail Makes A Comeback"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]The pandemic has hurt a variety of print markets. But print providers are finding opportunity in a familiar place: printed direct mail.<\/p>\n

Marketers realize that printed direct mail is an excellent way to reach consumers who are stuck at home and growing weary of all their digital communications.<\/p>\n

These marketers embrace direct mail because it supports all phases of the marketing journey: from creating awareness and customer acquisition to driving traffic to online channels and closing deals.\u00a0<\/b>[\/vc_column_text][vc_column_text]<\/p>\n

The Mail Moment<\/b><\/h1>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”24276″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]Direct mail expert Paul Bobnak<\/a> says that to succeed in this market, direct mail needs to grab attention and engage the recipients in what he calls \u201cthe mail moment,\u201d This critical time when your prospect is sorting through their mail.<\/p>\n

This need for attention is especially true in the days of the pandemic when people look forward to mail delivery.<\/p>\n

Bobnak says that to succeed in the mail moment, direct mail must be precisely targeted, personalized, and relevant to create that level of engagement.[\/vc_column_text][vc_column_text]<\/p>\n

Learn More!<\/b><\/h1>\n

[\/vc_column_text][vc_column_text]Are you ready to create direct mail that succeeds in the new normal? Download your copy of\u00a0Paul Bobnak\u2019s White paper: Add Value to Your Direct Mail.<\/a><\/u><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]The pandemic has hurt a variety of print markets. But print providers are finding opportunity in a familiar place: printed direct mail. Marketers realize that printed direct mail is an excellent way to reach consumers who are stuck at home and growing weary of all their digital communications. These marketers embrace direct mail…<\/p>\n","protected":false},"author":6,"featured_media":24276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,177,42,216,199],"tags":[71,179,281,266,264,279,79,245,67,175,233,97],"class_list":["post-24278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","category-direct-mail","category-direct-marketing","category-geoservices-blog-post","category-personalized-maps-blog-post","tag-direct-mail","tag-geomarketing","tag-geomarketing-for-direct-mail","tag-geomarketing-solutions","tag-location-based-marketing","tag-location-based-services","tag-maps","tag-maps-for-print","tag-personalization-2","tag-personalized","tag-personalized-maps-for-direct-mail","tag-print","category-29","category-177","category-42","category-216","category-199","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/24278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/comments?post=24278"}],"version-history":[{"count":6,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/24278\/revisions"}],"predecessor-version":[{"id":28206,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/posts\/24278\/revisions\/28206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media\/24276"}],"wp:attachment":[{"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/media?parent=24278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/categories?post=24278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maps.locr.com\/en\/wp-json\/wp\/v2\/tags?post=24278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}